In an industry driven by visible outcomes, a subtle transformation in tile fixing and stone care is reshaping how construction quality is led and delivered in India. The demand for large-format and premium tiles, shorter project schedules, and challenging substrates has highlighted the limitations of conventional cement-based fixing systems. Meanwhile, the market remains fragmented, with non-standardized local products and limited awareness of engineered adhesives. This often leads to inconsistent site outcomes, tile failures, and long-term...
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