Gresbond By Kajaria: Setting Benchmarks in Tiling Performance with Optimal Precision

They also ensure compliance with EN 12004 standard and IS 15477:2019 Standard application practices and quality benchmarks. This minimizes failure risks and rework, and assists projects in having consistent and high-quality finishes.

Another pillar of the company’s services is training and skill development. To close the knowledge gap with respect to modern tile adhesives and stone care systems, the brand undertakes regular mason training programs, live demonstrations of its products, and knowledge training in various regions.

The company invests in education instead of short-term selling, which makes applicators confident and competent enough to carry out quality installations. This strategy has been effective in the establishment of long-term trust and recurrent interaction in the value chain.

The offering is further enhanced by technology-enabled services. Gresbond has launched the first AI-controlled WhatsApp chatbot in the tile adhesive industry that will allow customers to access product information, selection tips, and application support immediately.

This makes sure that customers, dealers, and applicators can have dependable support anywhere and anytime, enhancing decision-making and in-field performance.

Technology is also being applied behind the scenes to demand forecasting, supply chain optimization, and quality control, to make sure there is timely availability and consistent performance on scale.

All these services are supported by manufacturing and R/D capabilities. The company has a fully automated plant in Gailpur, Rajasthan, with an advanced laboratory that allows strict testing, ongoing innovation, and batch-to-batch with German Precision technology.

As Kartik Kajaria, Head – Gresbond by Kajaria says, “Tile fixing requires precision, service, and accountability with clear ownership of on-site outcomes. Gresbond by Kajaria drives this by developing its products in high end research laboratories in close conjunction with tile manufacturing specialists at Kajaria to ensure long lasting performance.

Our 2030 vision to become one of the most widely recognized and trusted tile adhesive brands in India is being supported through upcoming manufacturing expansions in Erode, Tamil Nadu and other strategic locations to strengthen delivery and performance”.

Trusted by Architects and Proven on Site

Following its established technical stability and a reliable low risk of failure, Gresbond is being more commonly specified by major architects and PMC consultants in project BOQs.

Contractors in premium and institutional developments record shorter timelines in executing their work, less rework, and better surface finish, which support the consideration of Gresbond as a solution of adhesive in high-value and high-stakes jobs.

The brand has also been approved by various government departments in different states making it even more credible and acceptable in institutional like M3M, Tulip and CPWD and large scale infrastructure projects.

This belief was further confirmed at the Architect Mega Event in Lucknow, where Gresbond was a major sponsor. More than 200 senior architects and decision-makers of professional organisations, such as IIA (UP), LAA, ITP, IIID, YACA, and IPA were invited to attend the event.

The participants recognised the technical performance and on-site reliability of Gresbond, and expressed a strong intent to recommend and specify the brand in future BOQs and tender requirements.

A Journey From Tiles To Installation Systems

Launched with a sharply defined purpose, Gresbond by Kajaria represents Kajaria’s strategic move to strengthen what lies beneath the surface of premium tiling. Conceived as an integrated ecosystem for tile fixing, grouting, and stone care, the company was born out of a clear market insight: as tiles evolved in size, finish, and application complexity, installation systems needed to evolve with equal rigor.

With the rising adoption of large-format and vitrified tiles, a widening range of substrates, and increasingly compressed project timelines, a clear reality emerged. The performance of the premium tiles cannot exist outside the systems of the installation and maintenance of the tiles.

To address this, the solutions were meticulously engineered to align with Kajaria’s exacting brand standards, recognising that the longevity and performance of high-end surfaces depend just as much on the right adhesives, precise application practices, and robust after-care systems as on the tiles themselves.

Designed to fill this serious gap, the company provides performance-based solutions with the long- established image of quality and reliability of Kajaria. Since its establishment, Gresbond has become a strategic vertical of Kajaria, serving thousands of dealers, projects, and masons each year, and reinforcing the idea of Kajaria of offering the tiling industry a truly end-to-end solution.

From Expansion To Enduring Impact

Looking ahead, the future of the company is based on growth, sustainability, and increased market penetration. Future production facilities in Erode, Tamil Nadu, and other strategic areas will enhance accessibility to the region, service responsiveness, and supply chain effectiveness.

The brand intends to become one of the most reliable names in tile adhesives in India by 2030, with the intention of expanding its product range and enhancing its offerings with sustainability as its main focus.

With a well-established brand equity supported by Kajaria, an exceptional technical team, and a philosophy of solution-first, Gresbond is gradually establishing itself as a standard in construction chemicals- performance, trust, and long-term value.

With its combination of services - technical support, training, technology enablement, and manufacturing excellence, Gresbond by Kajaria is gradually emerging as a reliable and solution-based partner to the developing construction ecosystem in India.