Andhra Pradesh Ties Up with JuSTa for Luxury Hotel Expansion

As part of a major initiative aimed at bolstering the tourism and hospitality infrastructure of Andhra Pradesh, JüSTa Hotels & Resorts has signed a Memorandum of Understanding (MoU) with the Andhra Pradesh Tourism Authority.

The MoU was signed during the Tourism Conclave organized in Vijayawada in the presence of Chief Minister Shri N. Chandrababu Naidu.

The partnership was sealed by Amrapali Kata, CEO of the Andhra Pradesh Tourism Authority, and Richa Khurana Singh, Vice President of Development, JüSTa Hotels & Resorts. Through this strategic partnership, JüSTa will be there to enable the state as a hospitality ally, through brand affiliations and sharing its design-driven, boutique hospitality knowledge with investors. 

Key Highlights:

• JüSTa Hotels signs MoU with Andhra Pradesh Tourism to develop premium boutique properties across key destinations
• Partnership aims to accelerate tourism growth through brand affiliations and design-led hospitality investments
• AP CM Chandrababu Naidu supports the initiative as part of the state's vision for world-class, sustainable tourism

The partnership aims to accelerate the construction of high-end boutique and premium properties in Andhra Pradesh's major tourist hotspots, as per the vision of the state for sustainable world-class tourism development.

"We are delighted to collaborate with the Andhra Pradesh Tourism Authority in making the state a vibrant world-class tourism destination and are looking forward to the visionary tourism policy of the state under the visionary leadership of Mr. Naidu and his team," said Ashish Vohra, Founder & CEO, JüSTa Hotels & Resorts.

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"With this association, we hope to speed up the expansion and footprint of JüSTa Hotels & Resorts in the state with both business and leisure hotel chains through our brands 'JüSTa', 'Nuo by JüSTa', and 'Bookmark Resorts', " said Richa Khurana Singh, Vice President of Development, JüSTa Hotels & Resorts.

The association is a significant move towards enhancing investor sentiment and strengthening the tourism scene in Andhra Pradesh.