Wyndham Crosses 750 Hotels, Expands India Pipeline

Wyndham Hotels & Resorts surpasses 750 hotels across EMEA while expanding its India development pipeline, reinforcing its long-term growth strategy in high-potential markets driven by rising travel demand.

Wyndham Hotels & Resorts has reached an important milestone by crossing the mark of 750 hotels in operation in Europe, the Middle East, Eurasia, and Africa (EMEA) while at the same time working to develop its hotel portfolio in India. The growth has been driven by the strategy of the hospitality company, which focuses on growing markets fueled by increased travel and investment in infrastructure.

The expansion of the business into the EMEA region comes as a result of the previous year being a record year for hotel sign-ups and openings and this helps in expanding the footprint of Wyndham into the areas of both business and leisure travel and emerging tourism destinations. The expanded portfolio covers several classes of hotels, which include economy, midscale, premium, and luxury classes of hotels.

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India continues to be an important market for Wyndham. The company has continued to grow its portfolio by signing up hotels in Tier I, Tier II, and Tier III cities, aiming at locations that have started seeing the emergence of demand for branded hospitality properties. Some of the recently signed hotel properties for Wyndham include hotels in leisure, heritage, commercial, and pilgrim destinations.

The business strategy of Wyndham for India revolves around working in collaboration with local developers to bring world-class brands into the market, in addition to increasing its market share in underdeveloped markets. The company is upgrading itself through the introduction of premium brands in order to take advantage of different segments of customers. Experts in the industry observe that the growth of middle class, development of aviation industry, and government’s efforts in promoting tourism create positive prospects for branded hotels in India.

The performance of the company on the global stage even adds more weight to their expansion plans. Wyndham Hotels has been reporting stable growth in its international development pipeline where EMEA stands out as one of its best-performing regions. This is through the asset-light franchise model which allows quick expansion.

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In future, it is anticipated that India will be playing a more significant role in the company’s international growth plan. In the same light, increased investments in hotels construction and partnerships will enhance the company’s presence in the Indian hospitality industry. Given the fact that there will be increased demand for travel in various categories such as business, leisure and religious tourists, the company is well-positioned to capitalize on the opportunities available.