Sterling marks 11th Property in Spiritual Tourism, Launches Rudraprayag

Sterling Holiday Resorts has added a new feather to the spiritual tourism circuit with the launch of Sterling Kastoori Rudraprayag making its 11th property in this type of tourism and 7th in Uttarakhand.

This move highlights the strategic intent by Wayfarer to provide a product offering that will reach this rapidly growing constituency for spiritually oriented travel in India. Surrounded by the Badrinath Highway and set close (just 2 km) from the significance union altogether of the Alaknanda and Mandakini waterways, Sterling Kastoori Rudraprayag provides an effortless journey for pilgrims, nature lovers and climbers.

The resort offers panoramic views of Himalayas and features various rooms ranging from suite with private balcony with bath slab. Another element of the culinary offer is the Vatika, a pure vegetarian restaurant offering regional cuisine and Jain meals, as well as the Chai & You, a café lounge perfect for relaxation. The property also has a 60 capacity guest banquet hall ideal for small retreats and events. Visitors seeking adventure find it easy to access treks to nearby destinations like Tungnath, Deoriatal, and Chandrashila with Chopta making a great basecamp.

According to the reports by KPMG and PHDCCI, spiritual tourism is experiencing a significant surge of interest owing to the rise in interest in wellness, pilgrimage and cultural tourism. Sterling is following this trend with resorts in important hallowed places like Rishikesh, Haridwar, Tiruvannamalai, Guruvayur, Madurai, Puri, Amritsar, Pushkar, Mount Abu, and Badami.

Managing Director & CEO of Sterling Holiday Resorts, Vikram Lalvani remarked, “Sterling Kastoori Rudraprayag is a strategic step in our vision to bring transformational travel experiences to destinations rich in spiritual and natural significance.” Rudraprayag is also not just an edifice of filial piety but a scenic spot that is a passage to outstanding ashrams and treks. It is well connected by road to Rishikesh and Haridwar and has the nearest airport in Dehradun and railway station in Rishikesh.