
With India’s senior population projected to double by 2050, elderly care has emerged as a high-growth real estate segment, driving developers to launch luxury senior living projects in Gurugram.
Leading players such as DLF, Pioneer Urban, and J Estates are either planning or actively developing premium retirement housing, encouraged by the Haryana government’s Retirement Homes policy.
Real estate experts note a strategic shift toward metropolitan locations instead of peripheral areas, allowing seniors to remain close to family while accessing world-class healthcare, wellness, and support infrastructure.
Key Highlights
DLF is reportedly planning a senior living project near its existing premium residential developments in Gurugram, which could become its first residential project exclusively for senior citizens, although the company has not officially confirmed the plan.
Pioneer Urban Land & Infrastructure Ltd is developing ‘Advait’, a luxury senior living project in Sector 50, Nirvana Country, Gurugram, through a joint venture with the J K Organisation under Pioneer JK Senior Living LLP. Spanning 2.6 acres, the ₹300 crore project will feature 164 fully furnished 2BHK residences across four 18-storey towers, priced above ₹3.6 crore, and is expected to be ready by early 2027. It is Haryana’s first IGBC platinum-certified senior living project licensed under the retirement policy.
Meanwhile, J Estates plans three senior living projects across Sectors 36 Sohna, 63, and 89, covering over 8 acres with 450 units and an estimated GDV of ₹2,100 crore.
“India’s senior living segment is evolving in a phased manner. This evolution is being led by changing family structures, longer life expectancy, and rising aspirations among seniors to live independently yet securely. Gurugram, in particular, stands out because it combines affluence, strong healthcare infrastructure, and a lifestyle-led residential ecosystem. And with demand accelerating rapidly, organised supply is scarce, creating a significant opportunity in the market. We believe thoughtfully planned senior-focused developments can create long-term value for residents while addressing a critical gap in India’s urban housing landscape,” said Anil Godara, founder and managing director, J Estates.
Notified in 2021, Haryana’s policy mandates RERA registration, wheelchair-accessible design, barrier-free infrastructure, and 24×7 medical care, reflecting a shift from traditional old-age homes to wellness-driven luxury communities.
Also Read: Serene Communities to Build Premium Senior Living in Budigere
Gaurav Gupta of Zeno Realty told Hindustan Times Real Estate that “Gurugram is a natural market for senior living. A large number of financially secure professionals, doctors, bureaucrats, and many similar individuals are retiring early, with their children settled abroad, and are consciously choosing independent, well-managed living in their second innings.”
“The senior living supply in India is extremely limited, which is why it offers rental yields (up to 6%) comparable to those of commercial assets, making it an attractive investment option for residential properties. Additionally, Haryana’s senior living policy allows additional development on group housing land with no additional density available, making it an attractive segment for developers as well,” he added.
Source: Hindustan Times Real Estate
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