Treebo Signs Mercure Siliguri Hotel in East India Expansion

Treebo Hospitality Ventures (THV) has announced the signing of a new Mercure hotel in Siliguri, West Bengal, under its master franchise partnership with Accor and InterGlobe.

This expansion brings Accor’s global midscale brand to one of East India’s key business and transit destinations, serving both corporate and leisure travellers visiting North Bengal, Sikkim, and the Northeastern states. Siliguri, often called the Gateway to the Eastern Himalayas, connects key regions such as Darjeeling, Sikkim, and the Northeast, attracting a diverse traveller profile, including business professionals, project teams, families, and adventure enthusiasts.

Key Highlights

• Treebo signs Mercure Siliguri under Accor master franchise
• 50-key property with rooms, multi-cuisine dining, and event facilities
• Supports growing midscale hospitality demand in East India

The upcoming 50-key Mercure Siliguri will feature well-appointed rooms, a multi-cuisine restaurant, modern meeting and banquet facilities, and amenities tailored for both business and leisure stays. The design will blend global standards of service with a locally inspired aesthetic, reflecting the region’s warmth and culture.

Speaking about the development, Sidharth Gupta, Co-founder and CEO, Treebo Hospitality Ventures, said, “Siliguri is a high-potential market that connects multiple regions and traveller segments. Through our partnership with Accor, we are excited to bring Mercure to this vibrant city. The hotel embodies our vision of delivering globally benchmarked hospitality infused with local character — ensuring every guest enjoys a memorable stay.”

Ranju Alex, CEO, Accor South Asia, added, “Siliguri plays a strategic role as a gateway to North Bengal and the Northeast, making it an important addition to our India portfolio. We are delighted to partner with Treebo Hospitality Ventures to bring Mercure here, combining the warmth of local hospitality with Accor’s trusted global standards.”

Expressing their enthusiasm, Mrinal Agarwal and Shyam Kumar Agarwal, owners of the asset, shared, “We are proud to introduce the Mercure brand to Siliguri in collaboration with Treebo Hospitality Ventures and Accor. The hotel will deliver a high-quality, professionally managed experience that meets the needs of today’s discerning business and leisure travellers visiting the city.”

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The signing also reinforces the THV–Accor master franchise collaboration, which aims to accelerate the growth of world-class midscale hotels across India’s emerging markets. With domestic travel on the rise, increasing disposable incomes, and growing preference for branded hospitality, Mercure Siliguri addresses the expanding demand for premium midscale accommodation in East India. The project underscores a shared vision of delivering consistent quality, operational excellence, and community-connected hospitality experiences.