Storii by ITC Hotels Expands with New Strategic Signings

ITC​‍​‌‍​‍‌​‍​‌‍​‍‌ Hotels Limited (ITCHL) announced an injection of capital into its boutique luxury brand, Storii by ITC Hotels, through the signing of management contracts at wildlife destinations in India.

The brand will first launch with the retreats in Jawai, Ranthambore, Sasan Gir, and Dhari Gir, a move that is aimed at consolidating its presence in ecotourism and experiential hospitality.

Anil Chadha, Managing Director of ITC Hotels Limited, commenting on the geographical spread of the brand, said that the move was in line with the brand's vision of creating small-scale and deeply engaging experiences that are closely connected with the culture and the nature.

Key Highlights

• Storii by ITC Hotels signed new retreats across key wildlife destinations.
• The brand will debut in Jawai, Ranthambore, Sasan Gir, and Dhari Gir.
• The expansion strengthens ITC Hotels’ presence in nature-led luxury hospitality.

He also highlights the wildlife destinations would provide Storii with an opportunity to be a part of the Indian wildlife tourism sector, which is witnessing a lot of growth, besides growing the brand’s footprint.

Storii by ITC Hotels Jawai, which is a joint venture between 1st Gate Luxe Private Limited and ITC Hotels, will offer 15 guestrooms and premium tents, in an elegant setting drawn from the area’s unique nature. Storii by ITC Hotels Ranthambore will be a 40-key property located near Ranthambore National Park, designed to blend heritage-inspired hospitality with the area’s rich wildlife legacy.

Also Read: Wyndham to Launch India's First Ramada Hotel & Suites in Kochi

In Gujarat, Storii by ITC Hotels Sasan Gir will be a 26-room hotel near Gir National Park, and Storii by ITC Hotels Dhari Gir, a project with Star Developers, will have 60 guestrooms emphasizing holistic leisure and outdoor experiences.

The local partners in each project expressed that working together with ITC Hotels would enable them to merge the characteristics of the region with internationally recognized service standards.