STAAH Boosts Online Booking Efficiency for Kolkata's Roland Hotel

STAAH has enhanced the digital booking capabilities of Roland Hotel, a long-standing 30-room budget property in Kolkata, through the implementation of its Channel Manager, SwiftBook, and WatchMyRate tools.

Operating since 1997 and located near Forum Mall, the hotel had been struggling to adapt to evolving online booking trends while managing consistency across multiple OTAs.

Its earlier dependence on manual updates led to overbookings, rate mismatches, and a heavier operational workload.

With STAAH’s Channel Manager, the hotel now maintains stronger rate parity and experiences fewer booking discrepancies.

SwiftBook provides guests with a quicker and more intuitive platform for direct reservations. Additionally, WatchMyRate delivers real-time price comparisons between the hotel’s website and various OTAs, motivating more direct bookings.

These upgrades collectively streamline operations, strengthen pricing accuracy, and significantly improve the hotel’s digital performance.

Key Highlights

• STAAH tools resolve overbookings and rate inconsistencies at Roland Hotel.
• SwiftBook improves direct booking speed and user experience.
• WatchMyRate drives higher direct conversions with real-time price comparisons.

Also Read: Wellness-Centric Design: Redefining Luxury Living in Hotels

Meghna Chowdhury, General Manager, Roland Hotel says, “Implementing STAAH solutions have boosted our online bookings and overall revenue measurably. Automation has not only freed up staff time but also sharpened our pricing strategies. By removing the risks of errors and inefficiencies, we’ve strengthened our online channels, while driving more bookings through our own website,” she said.

Also Read: Redefining Luxury: Guest Experience Trends Reshaping Resorts

Shoaib Ali, National Sales Head STAAH India, states, “STAAH solutions are designed to cater to every category of hotels from homestay, budget properties to premium resorts. For Roland Hotels, the challenge was updating their processes to channelise online bookings optimally. We are delighted our solutions addressed all their problems, leaving them enough time to focus on guest experiences.”