Onora Hospitality's NUO by juSTa Expands to Nagpur

Onora Hospitality, the innovative homegrown group behind jüSTa Hotels & Resorts, NUO by jüSTa, and Bookmark Resorts, has announced a strategic partnership with Aviyaara Hospitality. This collaboration marks the exciting introduction of its dynamic and rapidly expanding brand, NUO by jüSTa, to the city of Nagpur.

Inspired by a forward-thinking philosophy, the NUO by jüSTa brand perfectly fuses the cozy, personal feel of a boutique hotel with the cutting-edge efficiency, intelligent design, and operational prowess that today's young Indian professionals demand. This unique concept is engineered to cater to the evolving needs of the modern traveler, offering a distinctive experience.

The properties under the NUO by jüSTa umbrella will feature smartly designed rooms, dedicated and thoughtful workspaces, and vibrant social zones. At its heart, the brand emphasizes networking and fostering connections, creating an environment where guests can both relax and thrive professionally. Designed on a low-capex hospitality model with an emphasis on high efficiency, NUO by jüSTa presents a highly scalable hospitality concept. This model is remarkably adaptable, making it suitable for deployment not only in major metropolitan areas but also in burgeoning Tier 2 and Tier 3 cities across India, indicating a broad hospitality expansion strategy.

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Ashish Vohra, Founder & CEO of Onora Hospitality, expressed his enthusiasm, stating, “NUO by jüSTa is a space full of life, ideas, and consciousness.” He emphasized that its launch in Nagpur signifies the commencement of their ambitious journey to expand this youthful, design-centric, and sustainable brand to every significant business city in the country. Vohra articulated the company's goal: "to create spaces that reflect the rhythm of modern India — efficient, expressive and forward-moving.” This vision underscores their commitment to innovative hotel concepts.

Kshitiz Agarwal, CEO of Aviyaara Hospitality, shared in the excitement, remarking on the brand’s dynamic nature and how it truly embodies Nagpur’s youthful spirit. He looks forward to witnessing NUO by jüSTa establish itself as a vibrant hub for the young and spirited community. This strategic move highlights boutique hotel development in emerging markets and showcases a keen understanding of modern traveler demands.