Lemon Tree to Open 5-Star Aurika Hotel in Nehru Place

Lemon Tree Hotels has announced that its material subsidiary, Fleur Hotels Limited, has been declared the Successful Bidder in an e-auction conducted by the Delhi Development Authority (DDA) for a prime 2.2-acre land parcel in Nehru Place, New Delhi.

The award was confirmed via Letter of Award dated 14 August 2025. The site will be developed into “Aurika, Nehru Place”, marking the debut of Lemon Tree’s upper upscale Aurika brand in the National Capital Region (NCR). Once completed, Aurika, Nehru Place will stand as one of Delhi’s largest hotels, featuring 500+ keys alongside world-class amenities.

Key Highlights

• Lemon Tree to debut its Aurika brand in Delhi with a 5-star hotel
• 500+ keys to make it one of the capital’s largest hotels
• Project strengthens Lemon Tree’s premium presence in NCR

Patanjali Keswani, Chairman & Managing Director, Lemon Tree Hotels, said: “Delhi has always been a strategic focus for us. Aurika’s entry will deliver a luxury experience that’s about living, not just staying – a landmark in style, comfort, and service for the region.”

The property will offer luxurious rooms and suites, signature dining outlets, expansive banqueting facilities, and leisure spaces, making it a hub for both business and leisure travelers. Designed with inspiration from Aurika, Mumbai SkyCity, the project promises to blend grandeur with a distinctive Delhi flair, appealing to domestic and international guests alike.

Also Read: Lemon Tree Expands in UP With Chandausi Property

This development represents a landmark moment for Lemon Tree Hotels, reinforcing its already strong presence across NCR. The launch of Aurika, Nehru Place highlights the group’s strategy of expanding into the premium and upscale segments, positioning itself competitively in one of India’s most vibrant and fast-evolving hospitality markets.