Kerten Hospitality Enters India with 1,000 Keys Launch

Kerten Hospitality, the Ireland-headquartered global lifestyle hospitality group, has announced its entry into India, marking a significant step in its international expansion.

The group plans to launch 1,000 keys in the first phase of its Indian operations, introducing its unique blend of bespoke lifestyle and community-focused hospitality to the country.

This announcement follows a robust 2025 for Kerten, during which operating revenues increased 55%, GOP rose 69%, and management fees grew 44% year-on-year.

Key Highlights

• Kerten Hospitality enters India with 1,000 keys in the first phase
• Owners can choose from The House Hotel, Cloud7 Hotels, and HOSME
• Dedicated India office set up to support operational, recruitment, and marketing efforts

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Earlier in January 2026, Kerten signed agreements for 1,000 new keys across the Middle East, Africa, and other high-growth markets, reinforcing its position as a fast-expanding global hotel operator.

The group currently has 60 projects in the pipeline spanning three continents and operates 12 proprietary lifestyle brands, with India representing its latest major market entry.

Kerten follows an owner-first approach, offering flexible brand guidelines instead of rigid standards. This strategy allows asset owners to design projects according to their vision while benefiting from Kerten’s operational, recruitment, and marketing support. In India, hotel owners can select from three Kerten brands: The House Hotel, Cloud7 Hotels, and HOSME, ensuring alignment with market demands and lifestyle positioning.

Commenting on the Group’s focus on the India market, Marloes Knippenberg, CEO, Kerten Hospitality, said, “It’s well known that India is one of the most dynamic travel markets in the world, with robust tourism fundamentals and an increasing appetite for lifestyle-driven hospitality experiences. As travellers increasingly seek destinations that combine culture, design and community, we see significant potential for innovative hospitality concepts that reflect the spirit and diversity of the country.

At Kerten Hospitality, our business model is based on developing destinations that go beyond the realm of traditional hospitality, bringing together culture, creativity and meaningful guest experiences. We are already seeing a strong demand from developers and owners and will soon be able to cater to the vast diaspora of Indian consumers with Kerten-managed properties across the country.”

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To drive its Indian expansion, Kerten has established a dedicated India office and is actively collaborating with asset owners across key destinations to bring its portfolio to the country. The move reinforces Kerten’s global growth strategy and positions India as a high-potential market for its lifestyle hospitality model.