Indicus Paints Launches Neote Luxury Interior Emulsion

Indicus​‍​‌‍​‍‌​‍​‌‍​‍‌ Paints has launched Neotė Luxury Interior Emulsion, the first luxury paint in the country inspired by the cultural essence of Tamil Nadu. The Neotė range combines the latest paint technology with the art, architecture, and traditions of South India, thus creating a new category for premium paints in the market.

The paint arrives with a glowing silky-sheen finish, scuff resistance, and excellent wash ability through advanced stain-resistant polymers.

Its velvet-touch texture not only makes the surface ultra-smooth, but also Silver Ion Technology offers completely natural antimicrobial protection. Neotė comes with an eight-year warranty that covers film integrity, flaking, and peeling.

Key Highlights

• Indicus Paints launches Neotė Luxury Interior Emulsion inspired by Tamil Nadu heritage
• Features silky finish, velvet texture, and antimicrobial protection
• Combines sustainability with advanced performance and culturally inspired design

Neotė focuses on sustainability as well with Low-VOC, odorless formulations that are reflective of traditional circular practices and show ecological intelligence. The pack celebrates the artistic heritage of Tamil Nadu, combining the present with cultural motifs. The Neotė logo by Plus One’s Gautam Patil is based on the Tamil script and is suggestive of not only fluidity but also an Indo-Western style.

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“Neotė is a great tribute to Tamil Nadu’s cultural richness and at the same time it is a high-tech paint product,” said B. Gokul, Founder, Indicus & Partner, VNC Group.

The demand for antibacterial, odourless, and textured finishes is increasing, and at the same time, repaint cycles are getting shorter. Neotė responds to the changing consumer needs while at the same time acknowledging the importance of the regional identity.

By adhering to the "India Modern" look, the product also says that luxury can be not only culturally rooted, but also expressive and globally relevant, thus establishing a new standard in India’s interior paints ​‍​‌‍​‍‌​‍​‌‍​‍‌market.