IHCL Acquires 51% Stake in Luxury Wellness Brand Atmantan

Indian Hotels Company (IHCL) has announced the signing of definitive agreements to acquire a 51 percent stake in Sparsh Infratech, the owning company of Atmantan, a renowned luxury wellness centre located in Mulshi near Pune.

This acquisition grants IHCL full ownership of the Atmantan brand, along with its proprietary wellness expertise, marking a significant strategic move to strengthen IHCL’s presence in the rapidly expanding integrated wellness segment. The partnership brings IHCL together with Atmantan’s founders, Sharmilee and Nikhil Kapur, whose wellness philosophy and programme development have established Atmantan as a leader in personalized, science-backed wellness offerings.

Key Highlights

• IHCL acquires 51 percent stake in Atmantan’s owning company
• Gains full ownership of the Atmantan brand and proprietary wellness IP
• Partnership aims to scale integrated wellness offerings globally

With this acquisition, IHCL aims to scale Atmantan’s programmes across select destinations globally, including within its own portfolio of luxury and premium hospitality brands.

By integrating Atmantan’s proprietary wellness systems into IHCL’s long-term strategy, the company plans to develop a robust and holistic wellness ecosystem that serves both domestic and international markets. The collaboration is expected to accelerate IHCL’s presence in experiential wellness tourism, a sector witnessing strong demand from travellers seeking preventive health, rejuvenation, and immersive wellbeing experiences.

Speaking on the occasion, Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL said, “The growing wellness tourism market is witnessing a convergence of health and hospitality and increasing number of travellers are seeking immersive wellness experiences that go beyond conventional treatments and therapies. Addressing this emerging consumer need IHCL marks its entry into the integrated wellness segment with Atmantan. Its holistic and unique wellness proposition along with its proven business model seamlessly complements IHCL’s brandscape.”

“This partnership with IHCL marks a landmark deal in the global wellness industry. Over the years, Atmantan has been committed to redefining wellness through integrated, science-backed programmes that focus on holistic transformation. With IHCL’s deep hospitality expertise and shared values of care and excellence, we are poised to take Atmantan’s philosophy to a wider audience across leveraging Taj InnerCircle’s 13 million-strong customer base.” – Nikhil Kapur, Founder-Director of Atmantan Wellness Centre.

“Atmantan was born out of a belief that true wellness lies in the harmony of ‘atma’; spirit ‘mana’; mind and ‘tann’; body. Partnering with IHCL allows us to scale this vision with the same authenticity and depth of experience that our guests have come to trust. Together, we aim to make transformative wellness more accessible, while setting new benchmarks in luxury and holistic well-being. This marks an exciting new chapter in Atmantan’s journey.” – Sharmilee Kapur, Founder-Director of Atmantan Wellness Centre.

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This move positions IHCL to expand its luxury wellness footprint, leveraging Atmantan’s established credibility, research, and proprietary therapeutic expertise. The acquisition reinforces IHCL’s commitment to diversified hospitality offerings while capturing new growth opportunities in global wellness travel.