Brigade Group MD Highlights Resilient Bengaluru, Hyderabad Markets

Brigade​‍​‌‍​‍‌​‍​‌‍​‍‌ Group Managing Director Pavitra Shankar has confirmed that housing demand in Bengaluru and Hyderabad is still very strong despite the concerns of affordability and uncertainties of the job market.

"There is no actual slowing down," Pavitra said, adding that the inventory across projects is still moving at a good pace, which is very much customer-driven.

In Bengaluru, the demand for residential units is very strong even in the presence of talks about tech-sector layoffs, as the city is still a "net job creator," thus enabling absorption levels and price growth to be sustained.

Key Highlights

• Bengaluru and Hyderabad housing demand remains strong despite market concerns.
• Mid-segment homes drive sales, influencing Brigade’s project design strategy.
• Brigade plans 7M sq. ft. of residential launches in H2 FY26.

The mid-segment housing properties priced between Rs 75 lakh and Rs 1.5 crore is getting very good exposure, thereby resulting in the Brigade's method of the project design and land acquisition to be changed.

Also Read: M3M, Jacob & Co Residences Sell Out at Noida's Record Rs 40,000

Hyderabad continues to enjoy great traction in the luxury segment, especially with the demand for homes priced above Rs 5 crore, while the mid-segment interest is also stable. Regarding Chennai, all the markets, i.e., mid, premium, and high-end, are stable.

In the first half of FY26, Brigade introduced 3 million sq. ft. residential projects with a gross development value (GDV) of approximately Rs 3,200 crore. The company is expecting around 7 million sq. ft. of new projects in the second half of the year with a GDV estimate ranging from Rs 8,000 crore to Rs 8,300 crore.

The anticipated launches include Phase II of Brigade Gateway Hyderabad and new mixed-use developments in North and East Bengaluru.

Brigade's ongoing commitment to mid- and premium-segment projects, tactical land purchases, and the uptrend in sales depict the strength of real estate markets in South India that are unaffected by the economic ​‍​‌‍​‍‌​‍​‌‍​‍‌slowdown.