Bhumi World to Launch Maharashtra's First Outlet Mall

Bhumi World is planning to open the Outlet Mall of India in Bhiwandi, Mumbai Metropolitan Region (MMR), making it the first outlet-style shopping mall in Maharashtra. The project is planned that will lead to the consolidation of over 150 domestic and global brands on an annual discount retail format, whereby the consumer receives high quality branded products at discounted rates and the brand is able to effectively cope with excess stock and seasonal stocks.

In comparison with the traditional malls where sale is conducted periodically, outlet malls are designed on permanent basis which is a form of discount; hence, they are a favorite in the international retail markets like the United States and Europe.

Key Highlights

• 150+ brands including global fashion and lifestyle labels
• Located within a 400-acre integrated business ecosystem
• Designed to attract Gen Z and value-driven branded shoppers

The project of Bhumi World is an attempt to bring the same idea to Maharashtra through the creation of a structured ecosystem of outlets that will involve the fusion of retail experience, dining and entertainment experience.

The proposed shopping center will include top global and local brands in the fields of clothing, shoes, accessories, and a lifestyle.

The retailers that are likely to join the project are known brands like Armani Exchange, Superdry, Lacoste, Levi’s, Calvin Klein, Tommy Hilfiger, Jack and Jones, Vero Moda, Only, Crocs, Asics, and U.S. Polo Assn. that will be included in the project, as well as the Indian brands like The Souled Store, Rare Rabbit, Bonkers, and The Bear House.

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There will also be food and beverage establishments and recreation and entertainment areas in the development which will provide a complete lifestyle destination.

The project is positioned conveniently in 400-acre integrated ecosystem of Bhumi World in Bhiwandi that now has the Bhumi World Industrial Park and GEBI Business Park. All these business parks accommodate a cumulative of more than 4,000 business units and facilitate upwards of 135,000 workers, which makes the area one of the biggest business hubs in the area.

Bhumi World states that the project is also aimed to appeal to Gen Z shoppers and the first-time branded consumer that enjoys growing demand in affordable luxury and discounted premium brands.

Data, Statistics, Quotes, Figures

Project Details

• Mall Name: Outlet Mall of India
• Location: Bhiwandi, Mumbai Metropolitan Region (MMR)
• Brands: 152+ national and international brands
• Retail categories: Apparel, footwear, accessories, lifestyle, F&B, and entertainment

Integrated Development Context

• Located within Bhumi World’s 400-acre integrated ecosystem
• Business parks house 4,000+ business units
• Ecosystem supports over 135,000 jobs

Connectivity & Infrastructure

• Close to Samruddhi Mahamarg (Mumbai–Nagpur Expressway)
• Linked to the Virar–Alibaug Corridor
• Near the upcoming Navi Mumbai International Airport
• Accessible via the Mumbai–Ahmedabad Bullet Train corridor

Industry Insight

India’s retail market is projected to reach $1.7 trillion by 2030, with organized retail expanding rapidly due to rising urban consumption and brand adoption (IBEF).

“Outlet Mall of India represents the evolution of Bhiwandi from an industrial hub to a mixed-use retail and leisure destination. Our promise is simple: big brands, bigger experience, always on discount.” - Prakash Patel, Managing Director, Bhumi World

He further added:

“Consumers today are value-conscious but unwilling to compromise on environment or brand aspiration. We have created a premium, organised outlet platform that delivers value without compromise.”