Dassault Systemes to Assist BoConcept to Enhance Customer Experience

Dassault Systèmes has partnered with BoConcept, a global leader in affordable premium furniture to enhance customer experiences across its 300 stores in 65 countries. According to the partnership Dassault Systèmes will be integrating its HomeByMe 3D space planner and product configurator into BoConcept’s buying journey. This will enable the customers to design personalized interiors both online and in-store.

This digital transformation aims to merge the virtual and physical worlds, offering high-definition visualization, customization of furniture features, and collaborative design with expert consultants. 

Through this customers can personalize colors, materials, and sizes, then see their designs in a virtual twin before finalizing their purchase. This approach accelerates the sales process and improves satisfaction by providing a seamless and efficient path from inspiration to delivery.

• Dassault Systemes integrates HomeByMe 3D planner across 300 stores in 65 countries into BoConcept
• Partnership enables customers to customize and visualize furniture both online and in store
• Digital shift aims to enhance buying journeys streamline sales and boost customer satisfaction

Annabel Chaussat, CEO of 3DVIA, Dassault Systèmes said, “Retailers who embrace technology that inspires customers to create their dream home lead the industry, Virtual assets are the enabler of new products and services for end-consumers.  At a time when 34% of Europeans say they want to use a configurator for their next living room furniture purchase, with HomeByMe, BoConcept can respond to this trend and position itself as a leader.”

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Søren Hansen, Head of IT at BoConcept, said “By partnering with Dassault Systèmes, our ambition is to elevate our customers' buying journeys and show our commitment to provide them with flexible interior design services and industry-leading customization of our made-to-order furniture.  HomeByMe solutions will enable us to take these furniture buying and selling experiences to a new level.”

 By streamlining the process and aligning with market trends, BoConcept positions itself at the forefront of digital innovation in the furniture retail space.