Royal Orchid to Triple Hotels, Launch Iconiqa & Regenta Z

Royal Orchid Hotels is embarking on a major expansion drive, with plans to triple its hotel portfolio to over 300 properties and 20,000 rooms in the next five years.

The group currently operates 115 hotels with around 7,000 rooms, and has 2,000+ rooms already signed. Royal Orchid’s brand portfolio will now include: Hotel Royal Orchid, Royal Orchid Central, Regenta, Regenta Place, Crestoria (boutique segment), Iconiqa (luxury), Regenta Z (budget). 

Key Highlights

• Royal Orchid targets 300+ hotels and 20,000+ rooms by 2029
• Launching Iconiqa (luxury) and Regenta Z (budget Gen Z) brands
• Workforce to grow from 9,000 to 20,000 employees

“By next year, we will have 10,000 rooms in operation. Our target is to reach about 20,000-plus rooms in five years,” said Chander K Baljee, Chairman and Managing Director.

To fuel this growth, Royal Orchid will double its workforce from the current 9,000 to 20,000 employees. The group is also restructuring its brand architecture to address evolving customer expectations across segments. Based on extensive customer feedback, the company is launching a new luxury brand called Iconiqa, positioned for future five-star hotels. Additionally, it is entering the budget segment with Regenta Z, a new Gen Z-focused brand operating under a franchise model.

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In the past year, 14 new hotels were added, and another 30 are planned within the next 18 months, indicating strong execution momentum. This strategic overhaul positions Royal Orchid to serve a diverse consumer base—from luxury travelers to young, budget-conscious guests—while reinforcing its position as a leading homegrown hospitality brand in India.