Top Mattress Manufacturer Duroflex Adds 23 New Shops in India by FY26

By the end of the current fiscal year, Duroflex, a mattress maker, and its Sleepyhead sub-brand intend to add 23 new locations around India. Its current network of about 77 locations, including seven Sleepyhead stores, will be expanded with this addition.

The company's strategy for expansion is based on the "city saturation model," which calls for expanding its footprint in well-established strongholds like Bengaluru and other large cities before venturing into new areas. Duroflex opened a new production plant in Hosur, Tamil Nadu, to expand its manufacturing infrastructure in line with its retail expansion.

This expansion strengthens the company's supply chain capabilities to support its growing offline presence by complementing its current seven manufacturing and ordering facilities spread across the nation. Sleepyhead will switch to a hybrid retail approach from being a digital-only business. By using distinct brand identities to appeal to various client demographics, the dual-brand strategy aims to leverage India's rising need for high-quality sleep solutions.

Duroflex hopes that this expansion would improve its overall brand visibility and customer reach in addition to increasing market penetration. The company is setting itself up for long-term success in the competitive and changing sleep and wellness sector by coordinating its manufacturing and retail strategy.

With this expansion, Duroflex aims not only to increase market penetration but also to elevate its overall brand visibility and customer reach. By aligning its retail and manufacturing strategies, the company is positioning itself for sustained growth in an increasingly competitive and evolving sleep and wellness m “We’re well-disciplined about our store expansion. It’s not just about adding numbers but about choosing the right cities and the right locations that are economically meaningful to us,” said, Group CEO, Sridhar Balakrishnan.