Longitude

Mohit Aggarwal & Rajeev Aggarwal , Founders, Springlife Mattress

Springlife Mattress: Revolutionizing Comfort With Innovative Bedding Solutions

The mattresses industry in India is witnessing robust growth owing to increasing consumer awareness about sleep quality and health. However, it grapples with challenges like fierce competition among established and emerging brands, price sensitivity in a diverse market, and the constant need to stay abreast of evolving consumer preferences and technological advancements.

To sustain growth and success, industry players must navigate these obstacles with strategic marketing, innovation, and a customer-centric approach, which is how Springlife Mattresses, Delhi NCR based one stop shop for all bedding solutions is offering. With an exceptional in-house manufacturing facility in RIICO Bhiwadi (Rajasthan) & UPSIDC Ghaziabad (UP), the firm boasts a complete range of bedding products and solutions including mattresses, beds, quilts, pillows, and even bed linen.

Product Features

Springlife Mattress is dedicated to delivering the utmost comfort at the best prices. Guided by the core values of hard work, commitment, belief, passion, and dynamic approach, the firm has effectively surmounted challenges throughout its journey. The company’s vision revolves around becoming a comprehensive solution for top-notch bedding products and aims to achieve horizontal development by expanding the product portfolio and vertical development through independent production lines.

Springlife Mattress: Revolutionizing Comfort With Innovative Bedding Solutions

Springlife’s mission entails establishing itself as an esteemed international brand, catering not only to the Indian market but also serving the International Hospitality and Retail sectors.

Springlife Mattress offers an extensive range of bedding products, encompassing beds, mattresses, quilts, pillows, bed sheets, runners, and mattress components. The company’s flagship products include the innovative Zip and Link Mattress, a twin to double convertible mattress, the Pillow Top Expandable Mattress, which functions as both a standard flip mattress and a luxurious Pillow Top Mattress when expanded, and the environmentally-friendly Latex Mattress crafted from natural materials.

The company places great emphasis on customer feedback, with the development of the Zip and Link Mattress being inspired by a customer’s request after recognizing the practicality of convertible beds during his stay in a US hotel, leading to his aspiration of implementing a similar system for his property in India. “Keeping our core values intact, being dynamic with easily adapting the market demands, and being customer-oriented, has given us competitive advantage in the market. Developing new products  every year, and continuously working on our quality has helped us in building a strong brand image and ever increasing customer base. Expecting customer requirements, listening to them, and improvising on their requirements, are key to keeping supplier customer relationships strong”, shares Mohit Aggarwal, Director.

Manoj & Mohit aggarwal

Future Aspirations

Springlife Mattress was established in 2008 by Rajeev Aggarwal, commencing operations with only two stitching machines in a modest Ghaziabad factory. As a fledgling brand with limited resources, Springlife encountered challenges in penetrating the retail market, with little consideration for the institutional segment initially. The novel product required refinement, leading to initial losses in early production runs.

 

"Springlife wishes to cater not only to the Indian market but also serving the International Hospitality & Retail sectors"

However, determined to survive, the firm persevered and embraced slow progress as the only viable option. “Inspired by our founder’s hard work and determination, our team has looked up to him as an institution of learning and a role model. His inspirational demeanor motivated a big chunk of our workforce to stick by us through thick and thin over the decades, and this has resulted in our survival and growth”, further shares Mohit.

Recently, the company inaugurated production in the Bhiwadi Industrial Area, augmenting its manufacturing capabilities with two facilities in North India. This expansion allows Springlife to triple supplies and diversify the product range, alongside improved logistical options. With such strategic expansions, and already having a client base in South East Asia and the Middle East, the firm aspires to further extend brand presence to various international markets in the future.

About Project- Springlife Mattress

About Amenities- Springlife Mattress