Sattva Bets Big on Bengaluru's Rs. 1-4 Cr Housing Boom

Bengaluru is charting its own course in India’s real estate market, with a surging demand for mid-premium homes priced between Rs. 1 crore and Rs. 4 crore, defying the broader national trend toward ultra-luxury housing.

According to Bijay Agarwal, Managing Director of Sattva Group, the city's buyers are increasingly drawn to practical yet premium properties that balance lifestyle, location, and affordability. To capitalize on this demand, Sattva Group will develop 9 million sq ft of mid-premium and select luxury projects, primarily in growth corridors like Mysuru Road and Old Madras Road, spanning both western and eastern Bengaluru.

Key Highlights

• Sattva to develop 9 million sq ft of Rs. 1–4 crore homes in Bengaluru
• Targeted launches planned along Mysuru Road and Old Madras Road
• Group aims Rs. 6,000 crore in residential sales across Bengaluru, Hyderabad, Goa

"The real estate sector in the city is largely a consumer-driven market, not dominated by investors. So most of the demand we see isn’t speculative. NRIs are coming in a big way, especially to Bengaluru and Hyderabad. For most NRIs, Bengaluru is the first choice; it’s a startup hub, a tech capital, and a truly cosmopolitan city. Here, luxury housing demand remains limited, largely due to low supply in that segment. What we consistently see is strong demand in the mid and upper-mid segments,” he said.

These developments will cater to the city’s expanding population of IT professionals, business owners, and upwardly mobile families. Despite a 40–60 percent spike in prices over the past two years, Agarwal notes a softening trend, with a more stable 20 percent price appreciation projected this year, signaling a maturing market.

“In Bengaluru, over the last 2-3 years, property prices have gone up by 40–60 percent. This year, the increase is around 20-25%, and the growth rate has begun to stabilize with a gradual increase in prices. We’re seeing a slight deceleration in the rate of price growth this year, and the market is maturing, which is actually a healthy sign,” Agarwal said.

The Group has already launched a major residential project near Kempegowda International Airport, and a 5.9 million sq ft township in North Bengaluru housing 3,900 flats. Nationwide, Sattva aims to achieve Rs. 6,000 crore in home sales in FY26, up from Rs. 3,500 crore in FY25, with 18 million sq ft of new launches planned across Bengaluru, Hyderabad, and Goa.

Also Read: Sattva Launches Water's Edge II in Goa's Luxury Market

"We are also preparing to launch an additional project in the airport corridor. Further expansions are planned across key growth zones, including a 1 million sq ft development on Mysuru Road towards the western part of the city and a 1.2 million sq ft project on Old Madras Road in the east, scheduled to launch between June and September this year," he said.

This strategic focus by Sattva on mid-premium housing reflects a shift toward value-driven real estate in India’s tech capital, backed by infrastructure growth and shifting consumer preferences.