House of Swamiraj Rebrands with Rs. 210 Cr Projects in MMR

Mumbai-based real estate developer Swamiraj Constructions has rebranded itself as House of Swamiraj, signaling a strategic shift from traditional construction to a lifestyle-focused real estate brand. With over two decades of experience and a portfolio of 1,700+ homeowners across the Mumbai Metropolitan Region (MMR), the company is now committed to integrating wellness, emotional design, sustainability, and smart living into its future developments.

The rebranding campaign, #BeyondDimensions, was launched in three digital phases: teaser, engagement, and launch, highlighting the company’s renewed focus on creating community-led and emotionally connected homes. Director Jason Samuel emphasized that this transformation is not merely cosmetic but a deep alignment with the brand's evolving mission and long-term vision.

• Swamiraj Constructions rebrands as House of Swamiraj.
• Launches Rs. 210 crore residential projects in Thane and Ambernath.
• Targets 12,000 homes and Rs 10,000 crore sales in long-term growth.

As part of its growth roadmap, House of Swamiraj has announced three new residential projects worth Rs. 210 crore: two in Thane (West) near Pokhran Road No. 1 valued at Rs. 160 crore, and a premium tower in Ambernath (West) valued at Rs. 50 crore. Additionally, a new development in Vartak Nagar, Thane, is in the pipeline.

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Looking ahead, the company aims to deliver 12,000 homes, achieve Rs. 10,000 crore in total sales, and position itself among Maharashtra’s top five lifestyle developers, focusing on wellness-centric and sustainable communities.