Fern-Marriott Partnership Targets 500 Hotels in 5 Years

The Fern Hotels & Resorts has experienced a tremendous response to its latest initiative, Series by Marriott, introduced in association with Marriott International. Already, more than ten individual hotel owners have inked Memorandums of Understanding (MOUs) to become part of the brand, with several expressing intention to take their current properties over to the brand.

“This is a strong endorsement of confidence in Marriott's brand strength, distribution network, and world-class standards. India will become Marriott's third-largest market in the world, with the partnership helping to build the brand presence outside of getaway cities.” said Rajeev Menon, President, Asia Pacific Excluding China, Marriott International. 

Key Highlights:

• Over 10 hotels sign MOUs to join Series by Marriott within the first month of launch, with several planning to rebrand existing properties
• Sustainable design focus showcased through the Mock-Up Room at The Fern Day during the Global Design & Development Confluence 2025
• Growth target of 500 hotels in 5 years, combining Marriott’s global excellence with The Fern’s sustainability-driven ethos

The momentum was underscored at The Fern Day at the Global Design & Development Confluence 2025 organized by Marriott International and Hotelier India. The highlight was the launch of the Mock-Up Room with sustainable design features. Developers and industry experts welcomed the sustainable and beautiful approach.

Rahul Chaudhary, Managing Director & CEO, CG Corp Global and CG Hospitality Holdings, said, "Our goal is to grow to 500 hotels over the next 5 years, and this partnership with Marriott consolidates global excellence with The Fern's focus on sustainability.”

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Suhail Kannampilly, Managing Director, The Fern Hotels & Resorts, added, "The feedback has been higher than anticipated. It is heartening to witness correlation between sustainable hospitality and the sector's desire for innovation and comfort."

Having a strong pipeline of partnerships, The Fern Hotels & Resorts is positive about increasing the Series by Marriott presence in India while continuing to make genuine promises to providing unparalleled guest experiences.