Birla Estates Sells 492 Luxury Homes in Gurugram for Rs 1,800 Cr

Birla​‍​‌‍​‍‌​‍​‌‍​‍‌ Estates, a real estate developer, has moved all 492 luxury apartments in its newly launched Gurugram project for over Rs 1,800 crore within just 24 hours, which is a major milestone in the sales of the company. This is a clear indication that the demand for high-end housing remains strong in the key markets.

Birla Estates, a wholly-owned subsidiary of Aditya Birla Real Estate Limited (ABREL), announced a filing with the regulator.

Key Highlights

• Birla Estates sold 492 luxury apartments in Gurugram within 24 hours.
• The Birla Pravaah project generated over Rs 1,800 crore in sales.
• Strong demand highlights ABREL’s growing strength in premium housing.

The company said that 'Birla Pravaah', a premium residential project located in Sector 71, Gurugram, was completely sold out in a very short time after the launch, thereby reflecting strong buyer confidence and a continued luxury segment.

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On the 5.075-acre land, Birla Pravaah is one of the most successful recent launches in the NCR region.

The project’s achievement is indicative of the upscale residential real estate market, where there is an increasing demand for luxury homes, despite a slight cooling of the general housing market in large metropolitan cities due to high base effects and considerable price increases over the last three years.

ABREL, a top-notch real estate developer in India, is diversifying its urban presence by going deeper into the key city markets. The superlative reaction to Birla Pravaah is a confirmation of the brand’s position in the premium and luxury housing segments and an indication that wealthy homebuyers are still keen on top quality projects from reputable developers.