The Senator Group India Unveils 'Aura Lounge' Modular Seating

The Senator Group India, subsidiary of the UK headquartered ‘The Senator Group’, one of the largest office furniture manufacturers in the world known for its focus on quality, innovation, and sustainability, has announced the launch of ‘Aura Lounge’, a new line of modular soft seating collection, designed by the internationally renowned French Designer Patrick Norguet, that offers refined comfort and flexibility primarily for commercial and hospitality settings (such as corporate lounges, breakout areas, reception areas, hotels, cafés, and restaurants).

The Aura Lounge Sofa collection by Allermuir (a brand of the Senator Group) has a highly modular design with various units (e.g., three or four units with back, convex, and concave options) that allow it to be configured to fit different spaces and visions.

The seating is designed to provide an "inviting sit" that balances comfort and artistry, embodying "quiet luxury". It features soft, flowing sculptural lines, which contribute to its stunning silhouette from the back and its overall aesthetic appeal.

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The collection is available in both a Lounge version (for relaxed seating) and a Dining version (with a more upright, banquette-style posture), allowing for use in different settings. The design is specifically crafted to be visually appealing from every angle, making it suitable for open-plan spaces, not just against walls.

“We are extremely excited to announce the India launch of Aura Lounge soft seating collection, which is both striking and contemporary and designed to foster social interaction, making it suitable for modern, collaborative work environments and lounge areas, “said Vamsidharr Setty, Managing Director India, The Senator Group. “We are confident that the new collection will gain huge traction amongst modern consumers and businesses in the targeted Tier 1 and Tier 2 Indian markets due to its perfect blend of sophisticated design and flexibility that offers a seemingly endless array of configurations, allowing it to effortlessly blend into a variety of environments, from luxurious hospitality settings to modern office spaces and public areas.”

“The Aura Lounge was honored with the Inspire Award for Best Soft Seating at the BDNY (Boutique Design New York) 2025 event, presented by the NKBA (National Kitchen and Bath Association). The award recognizes innovation and design excellence in hospitality furnishings. The judges were drawn to the Aura Lounge’s sculptural curves, inviting sit, and attention to detail, especially its stunning silhouette from the back. Designed to balance comfort and artistry, Aura embodies our belief that great seating should look as good as it feels.” added Vamsidharr Setty.

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The Senator Group India set up its first showroom in India at Bangalore in 2018 with two premium and high-quality brands Senator and Allermuir.  Senator focuses on tech-driven office furniture, while Allermuir offers design-led, contemporary workplace systems and soft seating. Today (through various sales and distribution channels) it has grown to become one of the top choices for customers/corporate office design-led soft seating premium brand having garnered over 150+ customer base, delivering projects from small to large-scale office footprints in the Indian market.