The Leela Unveils Campaign Celebrating Modern Indian Royalty

The Leela has launched a new social campaign that reinterprets Indian royalty in a contemporary way. The film features Princess Gauravi Kumari of Jaipur, representing a blend of heritage and modern style that reflects the brand’s identity.

Set against grand backdrops, the princess moves through elegant spaces, symbolising how The Leela connects India’s royal legacy with today’s refined sensibilities. The brand said the campaign highlights “a confident, graceful India that honours its roots while embracing modern living.”

Princess Gauravi Kumari said, “What I admire about The Leela is how seamlessly it celebrates Indian heritage while expressing it through a contemporary lens of luxury. It reflects a sensibility I deeply resonate with — one that honours tradition yet embraces evolution, where grace, culture and modernity coexist effortlessly.” 

Key Highlights

• The Leela redefines Indian royalty with Princess Gauravi Kumari in a modern luxury campaign
• New campaign by The Leela blends India’s royal heritage with contemporary elegance
• Celebrating ‘True Indian Luxury,’ The Leela showcases culture, craftsmanship, and modern grace

The initiative is part of The Leela’s larger True Indian Luxury positioning, which draws on the themes of culture, craftsmanship and warm service. It aims to appeal to new-age travellers who appreciate authenticity alongside comfort.

Also Read: How New-Age Buyers are Reshaping Luxury-Homes Dynamics in NCR

Through this campaign, The Leela reinforces its standing as a brand that goes beyond luxury hospitality, focusing instead on storytelling that captures India’s evolving identity. The campaign also reflects how Indian luxury brands are finding new ways to connect heritage with the aspirations of a younger audience.