Shangri-La Hotels Go Pink for Breast Cancer Awareness Month

In October of this year, Shangri-La Hotels located in London, Paris, Istanbul, and New Delhi marked Breast Cancer Awareness Month by turning their hotels pink and creating curated experiences, with proceeds supporting breast cancer initiatives globally.

In London's The Shard, Shangri-La lit the landmark pink and created a Clouds of Pink Afternoon Tea and Pink Sky Brunch that resulted in funds for Guy's Cancer Charity.

In Paris, Shangri-La Paris featured Chef Timothy Lam's Pink October Afternoon Tea, combining delectable pastries and desserts with a pink experience.

Guests at Shangri-La Bosphorus, Istanbul enjoyed savouries and desserts all made with pink ingredients, other liveliness included piano notes created a delicious combo of awareness and gastronomy.

Key Highlights

• Shangri-La Hotels turn pink for Breast Cancer Awareness Month, raising funds globally through luxury events.
• Guests enjoy Pink Afternoon Tea, Pink Sky Brunch, and charity dinners supporting Tata Memorial Hospital and Guy's Cancer Charity.
• Luxury hotel experiences blend gastronomy, social responsibility, and awareness with curated pink-themed events in London, Paris, Istanbul, and New Delhi.

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Back in India, Shangri-La Eros New Delhi hosted a one-night charity dinner on 9 October 2025. Five chefs collaborated to make a special five-course menu, where all proceeds were going to a worthy cause at one of the Tata Memorial Hospital, Mumbai.

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Through afternoon tea, brunch, cocktails and charity dinners, Shangri-La delighted guests not only by serving great food that raised awareness but also assisted in the fight against breast cancer. Each theme showcased the hotel chain's commitment to social responsibility while providing guests a chance to be involved in memorable and purposeful luxury experiences around the world.