Ritz Media Wins Marketing Mandate for Forbes Fab-Luxe Homes

Forbes Fab-Luxe Residences (a high-end residential development) continues to grow, it was announced that Ritz Media World (RMW) has been chosen as the official marketing agency for this entire project. With this selection, RMW has proven again its capability to create effective brand communication within the luxury real estate sector.

RMW will be responsible for providing the following services in the execution of this project: branding strategy, creative development of marketing pieces, digital advertising, launch event communication, and creation of sales-oriented brand products.

Key Highlights

• RMW wins marketing mandate for Forbes Fab-Luxe Residences.
• RMW will manage brand strategy, creative, and digital marketing.
• RMW’s AI-driven studio will create immersive 3D visuals for the project.

 In developing a single cohesive identity for the development, RMW will be delivering all services via its own internally produced delivery mechanism.

The emergence of branded residences in India is primarily due to the growth in the number of High Net-Worth Individuals (HNWIs) and the resulting demand for modern living standards that are similar to those available around the world. As such, RMW’s involvement will help define and tell the story of this brand.

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According to Aditya Goel, Director of Forbes Fab-Luxe Residences, RMW possesses an understanding of how to tell the story of the luxury housing sector by converting core elements of real estate into an engaging narrative. RMW has a differentiator in its AI-based Creative Studio called "Contenaissance", which provides hyper-realistic 3D images and immersive video walkthroughs to present unique advantages to its clients in real estate marketing.

RMW is a leader in marketing for the luxury property market. By using this methodology, RMW will create an aspirational identity for Forbes Fab-Luxe Residences that meets the evolving needs of the premium real estate market in India.