Prism to Open 40 New Sunday Hotels in FY26

Prism, the parent company of IPO-bound hospitality major Oyo, is stepping up the pace of expansion for its premium hotel chain, Sunday, with a plan to open 40 new premium hotels 4-star and 5-star properties—nationwide during the ongoing financial year (FY26).

The aggressive expansion will be both in metro and non-metro markets with focused attention on high-traffic tourist areas like wildlife sanctuaries and pilgrimage centers. Gujarat, Uttar Pradesh, and Rajasthan states will be the bedrocks of Sunday's growth, and will have more than 40 percent of the new developments.

"Sunday brings global hospitality expertise together with local operations and state-of-the-art technology, providing a profitable and flexible model for hotel owners and businesspeople throughout India," said Aditya Sharma, Business Head of Sunday Hotels & Resorts. 

Key highlights:

• Prism, Oyo’s parent company, will launch 40 new 4-star and 5-star Sunday Hotels across India in FY26, focusing on both metro and non-metro markets
• Gujarat, Uttar Pradesh, and Rajasthan will account for over 40 percent of the new properties, targeting high-demand areas like wildlife reserves and pilgrimage sites
• Sunday Hotels is in advanced talks to open premium properties in major cities including Mumbai, Hyderabad, Chennai, Bengaluru, Kolkata, and Raipur

The company is also in advanced talks with leading hotel owners to launch upmarket hotels in key metros like Mumbai, Hyderabad, Chennai, Bengaluru, Kolkata, and Raipur. The company is planning to expand the presence of Sunday in both well-established metros as well as fast-expanding tier-2 cities.

Sunday Hotels is Prism's answer to India's increasing demand for premium hotels offering both international standards and local flair.

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"Sunday's mission is to introduce upscale hospitality to the destinations that are increasingly in demand for quality stays. If it is a business center or a far-flung spiritual town, Sunday intends to capture the gap in premium hospitality," Sharma said.

The move comes as Prism plans an IPO, which is an indication of faith in India's resilient hospitality and travel industry.