OYO Taps Google Veo 3 for AI-Powered Global Ad Campaigns

OYO has become the first hospitality company in India to adopt Google’s Veo 3 generative AI video technology, revolutionizing the way it produces hyperlocal video and multimedia advertising campaigns.

The company successfully tested the technology in Europe with its “Time Out” campaign under the premium vacation homes brand DanCenter, targeting Denmark, Norway, and Sweden. Veo 3 enabled OYO to create ads that felt authentic and culturally rooted, with every gesture and moment rendered realistically.

Key Highlights

• OYO first in India to use Google’s Veo 3 for AI-driven ads
• Pilot in Europe saw 130 percent higher views and 187 percent more engagement
• Costs cut by 70 percent and production time reduced by 60 percent

The results have been significant: in Germany, OYO’s AI-generated YouTube ads delivered a 130 percent higher view rate than traditional campaigns, while in Denmark, view rates grew 80 percent. Viewer engagement also soared, with a 187 percent increase in full video plays in Germany compared to the last traditional ad.

Beyond performance, Veo 3 has transformed efficiency. Unlike traditional production that requires crews, locations, and weeks of work, AI-powered campaigns drastically reduce costs by up to 70 percent and time by 60 percent, while opening limitless creative possibilities with localization in multiple languages such as Hindi, English, Danish, German, and Bahasa.

Speaking on the development, Shashank Jain, Group Head, Technology and Marketing, OYO said “Veo 3 is set to become OYO’s virtual production studio for its authenticity which is critical to our business. From sunlit balconies in Copenhagen to bustling city streets in Mumbai, everything could be rendered with realism. We are planning to use Veo 3 for generating localised advertisement variants in Hindi, English, Danish, Bahasa, German, and many other languages across the globe where the brand is spreading its footprint”.

Also Read: OYO Plans to Double Company-Serviced Hotels in India by FY26

This initiative deepens OYO’s partnership with Google, leveraging YouTube for performance marketing, insights, and premium ad solutions, further strengthening OYO’s global digital strategy.