Porada Unveils New London Showroom

Porada proudly announces the opening of its new showroom at the Design Centre Chelsea Harbour in London, confirming its commitment to the UK design industry. 

Twelve years after opening its first London showroom, Porada’s new flagship store offers a generous floor space of 400 sq m, showcasing the brand's values and aesthetics throughout thoughtfully designed modern room sets.

The space has been designed to fully express the philosophy of Porada Home, as seen at Milan’s Salone del Mobile. Porada Home is elegant and contemporary, playing with volumes, forms, textures and materials, creating domestic settings that resonate with the visitors.

The new showroom houses a curated selection of designs from the various Porada collections, including the recent Twenty-Five collection, presented at the Salone del Mobile. 

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‘The British market has always been important to us, with London being a fascinating observatory on the world of international design. With this new flagship store, we want to further support our presence in the British market and strengthen our dialogue with our international clientele, offering an even more complete and engaging brand experience,’ said Tiziano Allievi, CEO of Porada.

The opening of the new London space is part of Porada's extensive international growth strategy, focusing on key markets and establishing a widespread presence through flagship stores, single-brand and multi-brand showrooms, thanks in part to a network of selected partners around the world