Moustache Group Unveils Rebrand, 100-Hotel Vision

Moustache Group of Hotels revealed a significant rebranding initiative and an aggressive expansion plan to grow its portfolio by 100 more properties by 2030.

The company quite happily operating 20 hostels, 10 mid-market hotels and 8 boutique luxury stays, is gearing up to take advantage of India’s changing travel market. The hostel and backpacker segment alone in India was worth an estimated 1, 413 crore in 2024, driven by millennials, Gen Z, and solo travellers craving community, led experiences.

Key Highlights

• Moustache Group of Hotels plans to add 100 new properties by 2030.
• The company has introduced three verticals: Hostels, Select, and Luxuria.
• It targets Rs 100 crore revenue by FY27, driven by mid-market and luxury growth.

Meanwhile, mid-scale hotels have become the fastest-growing segment in Indian hospitality, with the need for nearly three million more rooms by 2030. Demand in the boutique luxury segment is also steadily increasing, especially for experiential-design driven properties.

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Besides their new brand architecture, the group has delineated three brand verticals: Moustache Hostels for social and community, focused stays; Moustache Select, catering to families, professionals, and value-conscious travellers; and Luxuria by Moustache, which is the boutique and experiential luxury hospitality segment.

Founder, Director Deepak Agarwal expressed that the company has restructured the organization to improve character recognition and brand clarity and to make the company more efficient. The company is aiming at a revenue of 100 crore by FY27 and intends to unveil 50 new properties by 2028.