Lords Hotels Expands Presence with New Signing in Joshimath

Lords Hotels & Resorts has announced the signing of its latest property in Joshimath, Uttarakhand, marking a strategic expansion in one of India’s most important spiritual and adventure tourism destinations.

This new addition reinforces the brand’s growing presence across high-demand circuits in North India and aligns with its long-term development strategy centered on accessible, guest-focused hospitality.

Positioned as a gateway to revered sites such as Badrinath, Auli, and the Valley of Flowers, Joshimath has seen a surge in year-round footfall from pilgrims, trekkers, and leisure travellers.

Key Highlights

• Lords Hotels & Resorts signs a new property in Joshimath, Uttarakhand
• Expansion strengthens presence in a major spiritual and adventure destination
• Brand commits to warm, reliable hospitality and thoughtful growth

By entering this high-traffic market, Lords Hotels & Resorts aims to strengthen its reach among visitors seeking dependable service and value-driven stays in the Himalayas.

Commenting on the new venture, Pushpendra Bansal, COO of Lords Hotels & Resorts, expressed strong enthusiasm: “We thank our new partners for their trust in us, as we continue to collaborate with like-minded owners who believe in our vision. This signing reinforces our commitment to offering Lords’ Exhilarating hospitality to travellers across emerging destinations.”

Speaking about the new signing, Vikas Suri, VP – Lords Hotels & Resorts, said: “We are delighted to bring the Lords experience to Joshimath, a destination of deep cultural, spiritual, and natural significance. This signing aligns perfectly with our growth strategy in Uttarakhand and the Himalayan circuit. We look forward to offering travellers a trusted and comfortable stay while contributing to local tourism development.”

Commenting on the development, Roushan Kumar, General Manager – Development, emphasized the company’s commitment to consistent growth and guest experience. He noted that the brand’s priority is to offer warm, reliable hospitality to travellers exploring Joshimath, while ensuring thoughtful expansion across regions with strong tourism demand.

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With this addition, Lords Hotels & Resorts continues to demonstrate a forward-looking development outlook, focusing on properties that enhance its national footprint while catering to India’s rapidly evolving domestic travel landscape.