Limelight Diamonds Enters In-House Manufacturing Space

Limelight Diamonds, a leader in the lab diamond jewelry market in India, has recently made an important move into the diamond growing and manufacturing in-house business, which is a step in the right direction for the company when it comes to vertical integration. This will not only minimize third-party reliance but also optimize costs and quality.

The firm announced that recent funds raised will now be used for the further expansion of the retail business, improving design, and enabling the next phase of the growth of the lab-grown diamond jewelry category.

Key Highlights

• In-house manufacturing to cut supplier dependence.
• End-to-end control to boost quality and speed.
• Capital to fund retail and design expansion.

By vertically integrating the business, Limelight believes that the firm can achieve better transparency and traceability, in addition to speedy innovation for products.

Limelight, which was formed based on the idea of enabling consumers to avail themselves of diamond jewelry at affordable prices without affecting the design and quality, has become one of the major catalysts in the rise of the lab-grown diamond industry in India. The brand has been developing its exclusive retail sales presence and is well-positioned as consumers become more educated in the market.

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Pooja Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, stated, “This acquisition is a defining moment in the company’s history. With this, the entire business is now in-house, thus giving us complete control, further solidifying our commitment to transparency, traceability, & technology advancements.”

Looking ahead, Limelight is aggressively planning to increase its offline store presence to 200 stores by 2027. Moving ahead with its focus on local manufacturing, the company is looking to grow in a responsible manner to increase consumer trust and create a strong base for doing business internationally as well as in India.