Diamond Carpets: A Perfect Blend of Tradition & Innovation to Handcrafted Sustainable Rugs

specifically for hotels, boutiques, and corporate spaces, offering a unique branding opportunity through premium textile artistry. 

Additionally, rug design consultation is a personalized service that guides clients through material selection, design planning, and alignment with the latest interior trends.

“In our hand-knotted collections, only eco-certified yarns and fibers are used, with no synthetic blends”, highlights Lalit Jain, Chairman, Diamond Carpets.

The company hand-knotted rugs stand at the heart of the brand. Crafted using centuries-old techniques, high knot density, and natural materials such as wool, silk, and bamboo silk, these rugs are more than just floor coverings, and they are timeless investments and works of art.

Mastering the Art of Hand-Knotted Rugs

Diamond Carpets follows a meticulous, artisan-driven process to ensure every rug reflects exceptional design variety, lasting durability, and a smooth, luxurious finish.

Using premium materials such as New Zealand wool, viscose, and silk, along with custom vegetable dyes made from non-toxic colors, and skilled craftsmen hand-knot each rug with precision and care.

From hand-spinning the wool and dyeing the fibers to weaving the carpet and completing the final finishing touches, every step is expertly carried out by hand. At every step, be it design, weaving, washing, or finishing, it undergoes rigorous quality checks to guarantee perfection.

Preserving Heritage through Modern Craft

Diamond Carpets, founded in 1977 by Kailash Chand Jain in Agra, began as a small family-run initiative rooted in a 500-year-old artisan legacy. Inspired by a mission to preserve India’s rich rug-weaving heritage, the company has grown significantly under the vi­sionary leadership of Lalit Jain, Chairman of Diamond Carpets.

The company which started as a local ven­ture has now evolved into a globally recognized brand known for blending intricate traditional crafts­manship with contemporary design.

Here, the goal is to bring the richness of Indian artistry to the world through rugs that are not mere products, but pieces of soulful storytelling. The company’s core values are centered on craftsmanship, integrity, sustainability, innovation, and client-centricity.

Going forward, the company is planning to expand its global presence in the coming years. As the company believes in nurturing new talent and supporting small manufacturers, the company focuses on skill development and collaborative programs that empower artisans and enable smaller producers to grow; thereby ensuring the legacy of handmade carpets endures for generations and preserves the art form.

Adding to this roadmap, the company's mission would also be to preserve and elevate the timeless art of hand-weaving.

“We believe in preserving the human touch during the creation, wherein the goal is to stay at the forefront of the hand-knotted carpet industry, both in terms of quality and creativity,” concludes Lalit.

Testimonials:

"For years, Diamond Carpets has been one of our most reliable and creative partners. Their team’s understanding of luxury, quality, and sustainability is unmatched. Every collection we develop together reflects their deep commitment to excellence and innovation." - Stark Carpets

"During my sourcing trips across India, I worked with several carpet manufacturers. But adding Diamond Carpets' collection to my stock significantly increased the value and quality of my entire Product line. Their craftsmanship, consistency, and unique designs brought a distinct edge to our Offerings. Diamond Carpets has been more than a supplier, they’ve been a key contributor to our success." - Marjan International

"Diamond Carpets bring unmatched artistry and authenticity to every piece they produce. Their team understands our requirements down to the finest detail, and the final products always exceed expectations. It’s rare to find such dedication to traditional craftsmanship combined with modern business ethics." - Team Bokara Rugs