IHCL, EIH, ITC Battle to Acquire JW Marriott Bengaluru

A fierce contest is unfolding in India’s hospitality sector, as Indian Hotels Company, EIH, and ITC Hotels race to acquire the JW Marriott Bengaluru, one of the city’s most prestigious luxury hotels.

The high-profile property, overlooking Cubbon Park, has become a coveted asset due to Bengaluru’s booming corporate travel and limited high-end room inventory.

For IHCL, the parent company of Taj Hotels, the acquisition would reinforce its leadership in India’s five-star segment.

Key Highlights

• IHCL, EIH, and ITC Hotels in bidding war for JW Marriott Bengaluru
• Deal could redefine valuation benchmarks for luxury hotels in India
• Signals renewed confidence and consolidation in the hospitality sector

For EIH, which operates the Oberoi brand, it represents a strategic opportunity to expand its southern presence. Meanwhile, ITC Hotels views the deal as aligned with its ongoing strategy to strengthen its luxury footprint in metro cities.

The bidding war underscores a broader trend of consolidation and asset acquisitions in India’s luxury hotel market, driven by surging travel demand and rising Revenue per Available Room (RevPAR) in major metros. Analysts note that the sale could set new valuation benchmarks for branded five-star properties in India.

The final outcome, expected in the coming months, could significantly reshape the dynamics of competition among India’s hospitality titans.

Also Read: JW Marriott to Open Luxury Hotel in Bengaluru by 2030

As hotel groups chase iconic assets, the JW Marriott Bengaluru deal highlights renewed investor confidence, signaling that India’s luxury hospitality sector is entering an aggressive expansion phase fueled by tourism growth and corporate demand.