Diwali special: HOCCO X Haldiram's Barfi Ice Cream

While there has been a plethora of launches across the FMCGspectrum in the past few years, very few of those have been innovative and disruptive, both. The coming together of Haldiram’s and Hocco is one such novel collaboration which will usher in a fusion-innovation unlike anything the industry has ever seen. It is set to establish a new benchmark for collaboration in the ‘Indian Consumption Story’ for years to come.

The proposition of this collaboration brings forth for the consumer the best of two worlds – Indian cultural heritage and innovative indulgence packed in delightful format of ‘Mithai Ice Cream’. This first-of-its-kind fusion dessert offers consumers a truly unique experience, reimagining festivals, celebrations, sweet-moments and happiness itself.

The ‘Barfi Ice Cream’ Concept: A heavenly blend of fusion, one cube at a time The ice-cream barfi is crafted as a mithai-style cube that exhibits a visual appeal of traditional mithai only to surprise its consumers with a cool, creamy, rich layer of ice cream inside. The ‘cool’ innovation brings together ‘Haldiram’s – a global, iconic and one of India’s most loved food brand and ‘Hocco – a disruptor in the Indian ice-cream market and creator of innovative aamchi ice cream that re-imagined mangoes like never-before’.

Also Read: Scoop Up Love: Hocco Ice Creams Brings Irresistible New Flavors

Flavours & Packaging: Launched in two ethnic flavors of ‘Orange Barfi Ice Cream’ and ‘Milk-Cake Barfi Ice Cream, the products are set to re-imagine exchanging of festivities for celebrations and beyond. The product comes in an elegant, premium, gifting-ready box designed for sharing festivities and love while promising year-round indulgence.

With a frozen shelf life of up-to six months and in an easy-to-serve cube format, it is perfect for:

Festivals and Celebrations — from Raksha Bandhan, Diwali& Holi to get-togethers and weddings

Everyday Indulgence — as a post-meal treat, a family dessert, or even a moment of self-gifting

Distribution & Availability: The Barfi Ice Cream will be available pan-India across Hocco’s general trade network, on quick commerce platforms as Blinkit, Zepto, and Instamart, through Hocco parlors and stores, and at select modern trade outlets. In a nod to traditions, Hocco will also bring the product closer to communities via push carts.

Iconic-Legacy Meets Innovation and Indulgence

The collaboration was conceptualised with a shared vision: to own the festive moments by creating something that feels traditional yet innovative, familiar yet delightfully unexpected. While mithai has traditionally been a cultural and emotional staple for celebrations and festive-gifting, ice cream has increasingly become a symbol of modern indulgence. The collaboration exhibits a relentless focus for innovation rooted in culture and legacy whilst offering consumers something truly special - a fusion-sweet ready to be shared with friends, family and beyond. Together, Haldiram’s and Hocco are indeed set to reshape the way India celebrates – a fusion product that is cooler, together.

Campaign Idea: Cooler Together

The launch is backed by the campaign “Cooler Together”, celebrating the idea that some things are simply better in pairs. Just as Hocco and Haldiram’s have come together to create something unique, the Barfi Ice Cream symbolizes the joy of togetherness during festive moments and celebrations – a blend of innovation and legacy – made with love.

Looking Ahead

The Barfi Ice Cream marks the beginning of a new chapter in mithai-inspired ice creams. Both Haldiram’s and Hocco are committed to pushing the boundaries of innovation while celebrating India’s deep-rooted love for culture and tradition. This collaboration is not just a festive launch — it’s a novelstep towards redefining how the world experiences desserts, one cube at a time. It is a coming together of fusion loved across generations.

Factsheet:

What: Hocco & Haldiram’s Barfi Ice Cream

When: Now available

Where: Blinkit, Zepto, Instamart and Hocco parlors & stores

Price: Pack of 12 Barfi Ice Creams - MRP: INR 500