
In line with its next growth phase, Zoff Foods, a rapidly growing Indian food company, has appointed Chef Natasha Gandhi, a finalist of MasterChef India Season 6 and Forbes India Top 100 Digital Star, as its first-ever digital ambassador.
This move comes on the heels of Zoff's foray into the ready-to-cook category and offline retail partnerships with Reliance Retail and D-Mart, echoing its vision of infusing innovation, health, and convenience at scale.
With a growing focus on digital storytelling, Zoff Foods aims to connect more meaningfully with Indian households by leveraging Gandhi’s credibility and influence.
Key highlights:
Known for her millet-based recipes, clean-label cooking, and deep engagement with modern home cooks, Gandhi will lead recipe-led content and lifestyle campaigns across Zoff’s product lines—including whole and powdered spices, ready-to-cook gravies, and gourmet essentials.
“Our aspiration is to define trends with convenience, taste, and health. With this partnership, we open up new avenues for how we connect through storytelling people can relate to. With Chef Natasha at the helm, we're working to enable everyday chefs and solidify Zoff as a go-to kitchen companion." stated Akash Agrawalla, Co-founder, Zoff Foods.
Gandhi added, “This partnership is not just about recipes—it’s about making healthy, flavourful cooking effortless. I’ve been a user of Zoff products, and their focus on purity and innovation aligns with what my audience seeks: authenticity with convenience.”
With this digital-first partnership, Zoff Foods is poised to deepen consumer engagement and expand its presence in the evolving modern Indian kitchen.
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