BWH Hotels to Open Best Western Swarn Towers Bareilly

BWH Hotels India has announced the signing of Best Western Swarn Towers, Bareilly, one of the city’s most iconic hospitality landmarks.

The move marks the brand’s 10th property in Uttar Pradesh, reinforcing its growing presence in one of India’s fastest-expanding hospitality markets. Swarn Towers, with more than 30 years of legacy in Bareilly, has long been regarded as a trusted name in the city’s hospitality sector. This collaboration with BWH Hotels, which operates a global portfolio of over 4,300 hotels across 100+ countries, is expected to blend Swarn Towers’ local heritage with BWH’s international standards.

Key Highlights

• BWH Hotels signs Best Western Swarn Towers in Bareilly
• Property to open in 2026 with 50 premium rooms
• Marks 10th Best Western hotel in Uttar Pradesh

The partnership aims to elevate Bareilly’s hospitality landscape by providing enhanced guest experiences that cater to both business and leisure travelers.

Scheduled to open in 2026, the revamped property will feature 50 premium rooms, a restaurant and bar, and versatile banqueting and meeting spaces designed to host weddings, social gatherings, and corporate events. Strategically located in the heart of Bareilly, the hotel is envisioned as a vibrant hub for hospitality, business, and community engagement.

Atul Jain, COO, BWH Hotels South Asia, said: “Our vision is to introduce Bareilly to a new era of hospitality—where global standards, innovative services, and personalized experiences come together to delight every guest.”

RS Juneja, Director, Hotel Swarn Towers, added: “For over three decades, Swarn Towers has been part of Bareilly’s story. By joining the BWH Hotels family, we look forward to redefining guest experiences while staying true to the warmth and legacy that make this hotel special.”

Also Read: IHCL Signs New Ginger Hotel in Kanpur to Boost Uttar Pradesh Presence

With this expansion, BWH Hotels continues its strategy of consolidating its footprint in tier-2 and tier-3 cities in India, where demand for branded hospitality is steadily rising. The introduction of Best Western Swarn Towers underscores Bareilly’s potential as an emerging destination for premium stays and business activity.