AU Real Estate Launches Rs. 2,000 Cr Luxury Project on NH-24

AU Real Estate has launched The Sunflower, an ultra-luxury residential project at Aditya World City on NH-24, with an estimated revenue potential of Rs. 2,000 crore.

The launch marks the company’s strategic expansion into Eastern NCR, a fast-growing micro-market supported by infrastructure upgrades and improving connectivity to Delhi, Noida, and Greater Noida.

Spread across 9 acres, the development will comprise 595 residences across 7 towers, conceptualized as a low-density estate combining bungalow-style spatial advantages with professionally managed living and hospitality-inspired infrastructure.

Key Highlights

• AU Real Estate launches ₹2,000 crore ultra-luxury project on NH-24
• 595 low-density residences across 9 acres in Eastern NCR
• Premium 3BHK & 4BHK homes starting at ₹3 crore with luxury amenities

Phase 1, now launched, spans approximately 7 acres and includes 428 residences across 5 towers, reflecting a phased execution strategy. The project offers expansive 3BHK and 4BHK apartments, ranging from 2,975 sq. ft. to 4,000 sq. ft., with prices starting at around ₹3 crore. Residences feature large balconies up to 553 sq. ft., with select units offering up to 800 sq. ft., enhancing usable living space.

Interiors include Italian marble flooring, walk-in wardrobes, fully fitted kitchens, and advanced VRF/VRV air-conditioning systems for enhanced comfort.

Amenities include formal tower lobbies, elevated air lounges, and the Eternia Club, a central social hub offering dining venues, wellness facilities, a swimming pool, banquet halls, and recreational spaces.

Ashish Agarwal, Director, AU Real Estate, said: “The Sunflower reflects a measured shift toward low-density developments where space, privacy, and planning take precedence. By integrating the scale of bungalow-style residences with hospitality-led amenities, we aim to deliver a residential environment aligned with the expectations of discerning homebuyers while ensuring long-term value creation.”

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The company also plans additional projects in Ghaziabad and Noida, strengthening its regional presence.