ASK Property & Clarks' Amavi Launch Rs 500 Cr Equity Platform

ASK​‍​‌‍​‍‌​‍​‌‍​‍‌ Property Fund and India Sotheby’s International Realty (India SIR) have together created a Rs 500 crore equity investment platform with Amavi by Clarks for luxury housing projects in the most luxurious second-home locations in India.

This platform is a part of ASK Curated Luxury Assets Fund-I (CLAF-I), a Category II Alternative Investment Fund registered with the Securities and Exchange Board of India (SEBI). The companies said that the new equity platform would mainly invest in luxury branded second homes in popular vacation leisure destinations such as hill stations, lake areas, and spiritual centers.

Key Highlights

• Rs 500 crore equity platform launched for luxury second homes.
• Investments targeted at hills, lakes, and spiritual destinations.
• Partnership blends ASK, India SIR, and Clarks’ expertise.

Amit Bhagat, Co-Founder, CEO and MD of ASK Property Fund, said that luxury second homes in India are the trend among ultra-high-net-worth individuals (UHNWIs), and the new platform is ready to exploit that demand. He pointed out that branded and hospitality-led luxury assets are becoming an attractive value proposition for wealthy buyers who are looking for both lifestyle benefits and long-term appreciation.

Also Read: Sunteck Realty Enters UAE, Reveals Dubai Ultra-Luxury Project Site

Amit Goyal, Managing Director of India Sotheby’s International Realty, said the project would be a perfect match combining the company’s knowledge of the luxury client, ASK’s investment power, and the hospitality legacy of the Clarks Group to create a new generation of premium villa communities with solid investment potential.

Apurv Kumar, Founder of Amavi by Clarks and MD of Clarks Group of Hotels, said that the collaboration set out to revolutionize the concept of luxury second homes by not only creating high-end residences but also offering carefully curated hospitality experiences. He said the partnership represents a bold move toward strengthening the Indian luxury real estate ​‍​‌‍​‍‌​‍​‌‍​‍‌ecosystem.