Alivaa Hotels Expands with The Hoften in Mukteshwar

Alivaa Hotels has announced the expansion of its hospitality portfolio with a new property in Mukteshwar, Uttarakhand.

The property, formerly known as SNOWIA LUXURY STAY, will now operate under the group’s premium brand, The Hoften. The rebranded property strengthens Alivaa Hotels’ focus on boutique luxury stays in India’s hill destinations, blending comfort, scenic beauty, and personalized hospitality. With Mukteshwar becoming an increasingly popular escape for city dwellers, the addition of The Hoften aligns with rising demand for experiential travel.

Key Highlights

• Alivaa Hotels expands with The Hoften in Mukteshwar
• Luxury rooms offer valley views of the Himalayas
• Focus on boutique, experiential, and conscious stays

“Adding Mukteshwar to our portfolio is a strategic move that aligns with our vision of offering unique and exceptional experiences in both established and emerging travel destinations,” said Akash Bhatia, CEO – Alivaa Hotels & Resorts (Managed & Franchise Business). “This beautiful property, with its stunning location, is a perfect fit for our Hoften brand, which focuses on providing modern amenities and a seamless experience for the new-age traveler.”

Inderpal Batra, Co-Founder of Alivaa Hotels & Resorts, emphasized the company’s ambitious growth plans. “We are thrilled to welcome The Hoften, Mukteshwar, to our family. This partnership marks another significant step in our journey to become a leading hospitality player in India. Our aggressive expansion strategy focuses on bringing our signature hospitality to key locations, and Mukteshwar is a gem that we are proud to add to our collection.”

Divyanshu Yadav, owner of The SNOWIA – Mukteshwar, commented, “Joining forces with Alivaa Hotels & Resorts and bringing our hotel under The Hoften brand is a momentous occasion for us. Their deep expertise, innovative approach, and unwavering commitment to guest satisfaction perfectly complement our vision for providing outstanding stays. We eagerly look forward to this new chapter and delivering even more memorable experiences to our guests through this collaboration.”

Also Read: Alivaa Hotels Expands in Gurugram with Two New Hoften

By bringing this property under The Hoften brand, Alivaa Hotels aims to set a new benchmark in conscious luxury hospitality, combining breathtaking views with refined services for both leisure and wellness-focused travelers. This strategic expansion highlights the group’s commitment to growing its footprint in Uttarakhand, a region that is fast emerging as a hub for boutique resorts and eco-luxury experiences.