Accor Signs 150-Key Novotel Vrindavan Hotel

Accor has announced the signing of Novotel Vrindavan, marking a key milestone in the Group’s expansion across North India. Scheduled to open in 2029, the property will be a 150-key new-build hotel developed across 6,222 square metres.

The hotel will deliver a contemporary hospitality experience aligned with the brand’s Longevity Everyday philosophy, designed to help guests maintain balance between work, personal life, and family life.

Managed by Accor, the property is strategically positioned to capture year-round demand driven by pilgrimage tourism, destination weddings, and large-format events.

Key Highlights

• Accor signs 150-key Novotel Vrindavan opening in 2029
• Hotel targets pilgrimage tourism, weddings, and large events
• Features 1,000 sqm ballroom, dining, spa, and wellness facilities

The hotel will have an estimated total gross floor area of approximately 14,000 square metres, with a strong focus on the meetings and events segment. Facilities will include a 1,000 square metre ballroom and multiple meeting rooms, enabling the property to host conferences, social gatherings, and large celebrations.

In addition to its event infrastructure, Novotel Vrindavan will feature a comprehensive hospitality offering. Guests can access an all-day dining restaurant, lobby lounge and bar, and a specialty restaurant. Wellness and recreation amenities will include a fitness centre, spa facilities, and a swimming pool, creating a holistic environment that supports rest, movement, and meaningful social connection.

Commenting on the signing, Ranju Alex, Chief Executive Officer, Accor South Asia, said: “Vrindavan is a destination of profound cultural and spiritual significance, and we are proud to bring the Novotel brand to this iconic market. This signing marks an important milestone in Accor’s strategy to deepen our presence in high-growth destinations across India. Novotel Vrindavan will be thoughtfully developed to cater to the evolving expectations of today’s travellers, offering world-class hospitality, strong MICE infrastructure, and immersive experiences that celebrate the essence of the destination.”

The hotel is being developed by Girijas Retreat Private Limited. Shobhit Kumar Arora, Director, Girijas Retreat Private Limited, added: “We are honoured to partner with Accor to bring the Novotel brand to Vrindavan. As the destination continues to progress beyond pilgrimage into a tourism and events hub, Novotel Vrindavan will address the growing need for high-quality, professionally managed hospitality infrastructure. We believe Accor’s global expertise and strong brand standards will create a compelling offering for travellers and the local community alike.”

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The signing reinforces Accor’s continued focus on expanding its Novotel brand footprint in high-growth Indian markets, while strengthening its presence in key religious and event-driven travel destinations.