Accor Expands Rapidly Across Asia with 230 New Hotels

Accor is accelerating its strategic expansion in Asia, with over 230 hotels and nearly 60,000 keys under development across the region.

The hospitality group’s momentum is driven by growth in its premium, midscale, and economy (PM&E) brands, alongside a strong performance from lifestyle and luxury divisions.

In 2025, Indonesia led Accor’s signings with seven new projects, including Swissôtel Bali Nusa Dua. Thailand and Laos added five new hotels such as Mercure Phuket and ibis Vientiane, while the Philippines saw four signings, including Mercure Mactan Cebu.

Key Highlights

• Accor adds 230 hotels and 60,000 keys under development across Asia
• Strong signings in Indonesia, Thailand, Vietnam, and India
• New luxury and lifestyle openings from Raffles, Fairmont, and Ennismore

India, Vietnam, and Japan also recorded new additions, with highlights like Pullman Dehradun, Mövenpick Danang (1,000 keys), and Mercure Tokyu Stay Hiroshima.

Under Ennismore, Accor’s lifestyle division, the group announced several high-impact projects — Rixos Hon Thom Island, Mondrian Maldives, and Mama Shelter Bangkok Platinum. The luxury portfolio expanded with Sofitel Sapa Hotel & Residences, Raffles Sentosa Singapore, and Fairmont Mumbai.

New openings in 2025 include Pullman Hai Phong Grand, Swissôtel Living Jakarta, and TRIBE Phuket Patong. Upcoming launches such as Grand Mercure Kuala Lumpur, Novotel Bali Ubud Resort, and Hotel Waterloo Singapore further cement Accor’s dominance in Asia’s hospitality landscape.

Andrew Langdon, Accor’s Chief Development Officer, Asia, said: “We are confident of another record year of signings, marking an incredible third consecutive year of growth for Accor in Asia. Our momentum in 2025 reflects both the resilience of Asia’s travel and hospitality industry and the opportunities created by shifting market dynamics. By harnessing the strength of our diverse brand portfolio and deepening trusted partnerships with owners, we are well-positioned to continue leading the next era of hospitality in the region.”

Also Read: Marriott International Earns 42 MICHELIN Keys Across Asia Pacific

Accor’s 2025 expansion underscores its strategy of blending global luxury with local experiences — capturing growth in both emerging and established markets across Asia.