Marriott Tie-Up Sets Stage for CG Corp's Hotel Growth Spree

Key Highlights:-

• CG Corp partners with Marriott for major mid-market hotel expansion in India
• India's untapped tier II and III cities present huge growth opportunities
• Partnership with Taj Hotels remains strong and historically significant

CG Corp Global, through its subsidiary Concept Hospitality, the operator of the Fern brand, is set to undergo major expansion in India's thriving mid-market hotel division, following a new partnership with global hospitality huge Marriott International. 

According to CG Corp Global Chairman Binod Chaudhary, the collaboration brings flawless surging hospitality sector in India and the nation’s impressive infrastructure development and last-mile connectivity growth over recent years. He stated, “The time has come to uplift our game, and this partnership is the perfect catalyst.”

Marriott’s move to tap into India’s understated mid-market comes at a time when spending is rising fastest in tier II and III cities. With Marriott’s current footprint of 158 properties and the integration of 84 of Fern’s 120 hotels, the joint portfolio will expand to 242 hotels on day one a major leap in market presence.

Chaudhary emphasized, “There are 750 districts in India, and only 95 are currently tapped. That statistic alone speaks volumes about the untapped potential and the opportunity that lies ahead.”

When asked about the impact on CG Hospitality’s long-standing relationship with IHCL (Taj Hotels), which began in 1998, Chaudhary expressed continued respect and admiration. “Our partnership with the Taj is extremely important and historic. We’ve created iconic properties across South Asia, Dubai, and the Indian Ocean with them, and that relationship remains strong.”

Looking forward, Chaudhary shared his ambition to transform Fern into a global hospitality brand with Marriott’s backing. His vision is comes after from Rahul Chaudhary, who leads the group’s hospitality expansion alongside his father.

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“Our goal is to scale to 500 hotels by 2030 through Fern, CG Hospitality, and various joint ventures. Combined with our international portfolio, we aim to reach around 600 hotels globally,” said Rahul.

The Chaudhary remains confident in the future of India’s hospitality landscape, with this new cooperation will make a crucial step in CG Corp’s path to becoming a leading force in the global hotel industry.