Smart Cookware Shopping in 2025: How to Choose the Best That Meet Future Needs

In an exclusive interaction with Adlin Pertishya Jebaraj, correspondent of Homes India Magazine, Marcelo Borges, CEO of Tramontina US, shares how the next era of cookware will be smarter in terms of heat distribution, cleaning will be more convenient, and the storage of the necessary items will be more compact, but all of these will be done without losing the emotional, tactile quality that characterizes the good kitchen tools. Marcelo Borges brings extensive leadership experience and a deep understanding of the North American market. He is also responsible for international operations in India, North America, China, and Dubai. He has a career marked by his work in nationally and multinational renowned companies, in different industries such as Financial Market, Civil Construction, and Consumer Goods. 

What are the changes in terms of demand for high-performance, sustainable cookware over the past few years, and what are the key trends driving this shift?  

There has been a noticeable change in people’s mindsets about cookware, and a large part of it has been driven by the access to information. Social media, specifically, has turned into an unexpectedly effective vehicle for consumer education; folks now realize more than before about the ingredients in their cookware, from materials and coatings to how those decisions influence both the performance and their health. The consciousness has evolved into an interest in goods that exceed the needs. The domestic cook of today wants cookware that not only has a good performance, but at the same time, is compatible with their values like durability, sustainability, and even sourcing transparency. It’s no longer just about having a saucepan but what it is made of, how long it will be usable, and how it fits into a more conscious lifestyle. 

How are companies like Tramontina responding to increased consumer demand for green, long-lasting, and responsibly manufactured cookware materials? 

To give you an instance, at Tramontina, sustainability is not just a recent trend; it is the company's core value that has been going on for decades. The company has been able to position itself very well over time, not only in the market but also by consumers who have increased expectations of environmental responsibility and product longevity and who are looking for real solutions, not just tricks. Tramontina has always believed that true sustainability is only possible if one adheres to the quality principle, that is making durable products that work well and do not need to be replaced frequently. 

Aeion from the Tri-Ply Clad series is such a product that really demonstrates the philosophy of the company. It is designed for both performance and durability, including an aluminum core that ensures the best heat conductivity, covered with a stainless steel that is durable. However, besides the choice of these materials, the company has also concentrated on the carrying out of import steps in the processes of energy efficiency in the places of production, and the design of the product.

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What innovations in cookware design, materials, or functionality—such as tri-ply construction, induction compatibility, or ceramic coatings—are setting new industry standards in 2025?  

By 2025, the emergence of new technology and then greater access to cookware, from commercially limited experiences such as Tri-Ply Clad construction, will give consumers (and cooks) access like never before. Tri-ply (with aluminum core base and stainless steel) distributes heat consistently, and it distributes heat to collectivity through the body of the cookware and among all the cooking surfaces. Historically, this level of cooking performance could only be achieved through previous high price-point channels, and bringing them to this level of performance and access to price points more suited to working class budgets, and of sustained new high product quality. 

Between the line extensions and products (to embrace the sea of varied versatile products among products offering Tri-Ply clad pieces with/or without ceramic coatings), this variety of shapes and sizes suit/can suits anything predictable for daily meal prep to a specialized level of cooking. And of course, a heightened sense of being alongside us, in cast iron products, has all the durability, quality of an evenly heated cooking surface, and even health benefits of products. In combination, I believe all of the innovations give consumers what they are looking for - tools that fit their lifestyle values and opportunity, and developing skills in the kitchen. 

What are consumers prioritizing when purchasing cookware today—from aesthetics and durability to safety, sustainability, and versatility? 

Today’s consumer is extremely discerning. Functionality alone can no longer satisfy them; the cookware they pick must just as well mirror their values and lifestyle. We are witnessing a massive shift in the market, with the focus being not just on durability and safety, but also on design and aesthetics, which are now becoming the main factors influencing purchasing decisions. People want both the feeling of the pieces they cook with and the visual beauty of the pieces on the table to be in harmony. The kitchen and dining space have become one space, and consumers can easily transition cookware from the stovetop to the tablescape, which is the trend. Meanwhile, sustainability and versatility have not decreased as core priorities; customers still want products that are made with high ethical standards, are durable, and can be used in different ways for cooking.  

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What types of technologies are expected to define the future of premium cookware by 2030 especially from innovation-led brands like Tramontina? 

Looking ahead to 2030, the innovation in the kitchen industry will still be much focused on three key factors, which are based on performance, ease, and sustainability. The main area that will be the target of the improvement of the coating technology will be the thermal insulation layer of the cookware. It is envisaged to have coatings that are more durable and non-toxic, but also designed with the idea of reusing/ recycling and the health of the users over a longer period of time. The next era of cookware will be smarter in terms of heat distribution, cleaning will be more convenient, and the storage of the necessary items will be more compact, but all of these will be done without losing the emotional, tactile quality that characterizes the good kitchen tools. At Tramontina, we are very much committed to engineering that picks up the balance between innovation and authenticity, creating products that are not only highly technical but also very easy to use.