Eco-friendly Cleaning Product Brand Cleevo Nets $1 Million Fund

Key Highlights

• Home cleaning startup Cleevo raises $1M seed funding to scale eco-friendly cleaning products across digital and global channels.
• Cleevo disrupts traditional cleaning with low-waste, non-toxic, affordable, and concentrate-based cleaning products available via Zepto, Amazon, Flipkart, and D2C.
• Backed by Eternal Capital and top angel investors, Cleevo is re-engineering home hygiene with eco-friendly innovation and R&D focus.

Home cleaning startup Cleevo raised $1 million in seed funding, led by Eternal Capital. Other investors included Zeca Capital, DeVC, Utsav Somani (iSeed), Suhail Sameer (OTP Ventures), Sumit Jalan, Ajay Kumar (Action Tesa Group), Alok Mittal (Indifi), and several members from the Venture Garage Network.

According to a press release, funds from the round will go to R&D, and scaling in the digital B2B and select international channels.

Founded by Mayank Jain and Karan Shah, Cleevo, one of the top low-waste home hygiene brands creates concentrate-based cleaning products to reduce packaging, shipping, and emissions. Cleevo offers non-toxic home cleaners manufactured at their R&D and manufacturing centers.

Cleevo's products can also be purchased from Zepto, Amazon and Flipkart in addition to their own D2C website.

According to Jain, Cleevo is a low-waste brand, however also a reasonably priced alternative. Their floor cleaner concentrate retails for Rs. 350 for 5 litres, whereas conventional products of that quantity is priced at Rs. 800.

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"Home hygiene hasn't seen meaningful innovation in decades. We're still buying bottles that are 90 percent water and 10 percent performance, paying more for packaging and logistics than for effectiveness. Cleevo questions that model from the ground up. This fundraising isn't just about capital—it's validation of our mission to create smarter, safer, and more sustainable cleaning solutions”, - Mayank Jain, Founder and CEO.

"Cleevo is proving that conscious cleaning doesn't need to be costly or inconvenient. They're re-engineering every aspect of the category—format, logistics, and formulation—to make sustainability the new default”, - Dhruv Dhanraj Bahl, Managing Partner at Eternal Capital.