SEVA Home Launches ELEMENTAL Luxury Candle Collection

Synopsis: SEVA Home launches ELEMENTAL, a luxury candle collection inspired by the five natural elements, blending fragrance, emotion, design, and self-expression with purposeful social impact initiatives.

The Indian premium home fragrance market has seen the launch of ELEMENTAL, which serves as SEVA Home's first luxury candle collection that takes its artistic inspiration from Earth, Water, Fire, Air, and Space the five fundamental components of nature. The collection exists because people use scents to show their current emotional state and personal characteristics and the mood they experience at that moment. 

The collection exists to help people choose their ideal scents through its core concept which states that ELEMENTAL serves as a reflection of their true self. People now prefer products which create emotional bonds with them and promote their well-being and provide them with valuable experiences that go beyond visual appeal.

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The collection presents twelve unique fragrances which each demonstrate a specific personality type through their unique scent combinations. The Earth - The Grounded One fragrance uses green and aloe and woody elements to create a calming and stable atmosphere while The Water -The Flowing One fragrance uses melon and lotus and mineral salt to produce a tranquil and flowing sensory experience. The scent of Fire - The Bold One combines sweet orange with vanilla leather and patchouli to produce a warm and intense aroma.

The candle named "Air The Free One" emits a sense of weightlessness and inquisitiveness through its combination of bergamot and white florals and amber and vanilla whereas "Space The Dreamer" uses patchouli and sandalwood and ebony to develop a fragrance that supports deep self-reflection and meditative states.

The candles which use 100 percent soy wax as their base material create an uninterrupted and pure burning experience. SEVA Home presents its products in stylish glass containers which showcase the brand's design philosophy of minimalism and understated luxury. The collection is available in 400g, 800g, and 1000g variants which serve both personal use and premium gift markets.

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Speaking on the launch, Arushi Agrawal, Founder and Director of SEVA Home, said the collection was conceptualised to create fragrances that consumers instinctively connect with emotionally and personally.

Beyond luxury positioning, the brand also integrates a social impact initiative through the Samta Foundation, funding cataract surgeries in rural Maharashtra and supporting employment opportunities for women from underprivileged communities involved in candle-making.