Why Urban Homebuyers are Choosing Builder Floors over Flats

Pranndeep Singh, Director of White Flower Developers in an interaction with Janifha Evangeline, Managing Editor, Homes India magazine shared his views on why builder floors are rapidly becoming the first choice for urban homebuyers in India’s metro cities, what makes builder floors more attractive than high-rise apartments for modern families and working professionals, why millennials, HNIs, and NRIs are increasingly investing in premium builder floor properties across India and more.

Pranndeep Singh, Founder and Managing Director of White Flower Developers (WFD), is a dynamic entrepreneur with a strong foundation in business administration and a clear vision for transforming modern real estate. He holds a Bachelor’s degree in Business Administration from the London School of Business and an MBA from the University of West London.

Why are builder floors rapidly becoming the first choice for urban homebuyers in India’s metro cities?

Modern homebuyers prefer lifestyle quality above everything else when purchasing houses. Elements like privacy, peace, and space have become crucial elements for the residents of metropolitan cities, where the dense environment is often a cause of discomfort. With builder floors, homeowners can enjoy the advantages of independent living with few people living in the building, private access, and few common areas. Unlike apartments, these floors ensure that you have a personalized space that suits your needs. At our company, we have seen this trend growing for some time.

What makes builder floors more attractive than high-rise apartments for modern families and working professionals?

In today’s world, there is a greater demand for flexible, functional housing units. These are fulfilled by builder floors with their ample space, improved air circulation, less density, and more room for creativity in the design process. While apartments lack these features due to their uniformity, builder floors offer quiet surroundings, individual balconies, and the independence of entry into the property. Today's homes serve a variety of purposes, including work, leisure, and family living. As a result, buyers are more likely to choose housing options that combine all of these purposes.

How are privacy, larger spaces, and low-density living driving demand for builder floors after the pandemic?

The pandemic has certainly influenced the way buyers look at their homes. Today’s buyers are paying attention to privacy, lighting, ventilation, and personal space, which are driving demand for low-density housing. Builder floors inherently offer less density, bigger floor plans, peace, and good air flow. Wellness and space are just as important to today's consumers as infrastructure. We have noticed that there is greater interest among our customers for homes that have private terraces and spaces since 2020. Clearly, that is indicative of a change in the way buyers view homes post-pandemic.

Also read: Sustainable Housing in India: Demand & Design realities

Why are millennials, HNIs, and NRIs increasingly investing in premium builder floor properties across India?

Premium builder floors have become the preferred choice for Millennials, HNIs, and NRIs due to the exclusiveness, lifestyle value, and investment opportunities associated with them. Current home buyers are looking for properties that not only look appealing but are also designed to meet their individual requirements. The privacy offered by builder floors, along with other benefits, makes them popular among wealthy home buyers. The independent living option offered by such floors has started looking attractive for HNIs as compared to living in luxury high-rises. NRIs are realizing the increasing requirement for premium homes in various cities of the country.

How builder are floors transforming luxury housing trends in cities like Delhi NCR, Bengaluru, and Hyderabad?

India's luxury real estate has become more personal, experiential, and exclusive. While before luxury was all about tall structures and large facilities, today it is about privacy, wellness, architecture, and independence. Builder Floors perfectly capture this new paradigm of luxury. There is a growing preference in cities like Delhi NCR for luxurious builder floors that come with dedicated lift lobbies, roof gardens, advanced automation, and personalized interiors. Similar demands can be seen for Bengaluru to Hyderabad as professionals look for peaceful yet conveniently located homes.

Are builder floors delivering better resale value, rental income, and long-term investment returns than apartments?

Premium floors by builders have increasingly shown their worth through appreciation in the most coveted urban settings due to their exclusivity and limited availability. These properties can be excellent investments due to their high land value and resale value when they are located in established residential neighborhoods. Consumers are seeking places to live independently and in privacy while avoiding congestion. This gives builder floors a competitive edge when it comes to long-term value creation. Nevertheless, an investment in any such floor is dependent on other considerations like the quality of the construction company, the building quality, the location, and legalities.

How are developers using smart home technology, premium amenities, and modern architecture to redefine builder floor living?

In today's world, customers want homes that are smart and equipped with the right technology, functionality, and aesthetics. Nowadays, the top-quality floor plans from developers include sophisticated technologies like automated lighting, security systems, temperature control, and access systems that can be controlled using smartphones. Architecturally speaking, people prefer simpler floor designs, good use of natural light, sustainable materials, and indoor and outdoor connectivity. Moreover, customers are more inclined towards a luxurious but less cluttered setting; hence, they prefer having terraces, wellness facilities, and a community that feels more exclusive.

What should homebuyers check before purchasing a builder floor in terms of approvals, ownership rights, and legal safety?

Legal transparency and credibility of developers are some of the most essential aspects that buyers must take into account when buying a builder's floor. Buyers need to check the authenticity of land ownership, sanctioned floor plans, city approvals, registration in case of RERA projects, and certification of completion of floors. In addition, buyers should be aware of the specifics of each floor's ownership rights, parking allocation, terrace area rights, maintenance concerns, and power backup plans. In addition to paper verification, the developers' credibility and reputation play a critical role in ensuring that investors are not misled.

Also read: Sohna's Rapid Growth Shapes Luxury Living Trends

How is rising traffic congestion and overcrowding in metro cities increasing the appeal of independent floor living?

The growing problem of congestion and overcrowding in metro cities has raised the awareness of house buyers regarding the quality of the lifestyle that they will be leading in the new places. The factors such as dense population in residential structures, crowded communal spaces, and delays in various processes can lead to lifestyle exhaustion. Builder floors offer an alternative with low density, reduced congestion, and increased privacy. Families particularly cherish peace, comfort, and a sense of control offered by living on separate floors.

What will the future of urban housing look like as builder floors continue gaining popularity among Indian homebuyers?

Urban housing in India's future is anticipated to become more focused on the welfare of humans, emphasizing wellness, privacy, sustainability, and personalized experience. Consumers are slowly shifting away from high-density housing to those that provide comfort and larger spaces for better living. Builder floors are ideally suited for this shift with their low-density approach, intelligent and sustainable homes, wellness-based architectural style, and freedom to design. Our team believes that luxury housing in the future will not be about living luxuriously but rather living well. This makes lower floors ideal for the future of luxury housing in urban India.