Puraniks Targets Thane's Mid-Affordable Segment with Wellness Homes

Puraniks Group is set to revolutionize housing in Thane with its wellness-first residential model aimed at mid-affordable homebuyers.

The new model will appeal to the emerging class of mid-affordable home buyers who are looking for homes that focus on health, balance and overall wellbeing. The new residential model was created in response to the demand for increased health and wellness in the urban environment, which is changing rapidly.

Key Highlights

• Puraniks launches wellness-first housing in Thane.
• Focus on improved ventilation, light, and community spaces.
• Thane project to expand to other cities.

The urban population is increasing, leading to a higher density of people living in smaller apartments, which is impacting people's long-term health. The Puraniks Group also recognises that preventative health care is becoming more popular in cities and therefore is planning to incorporate wellness within all facets of its residential design.

The wellness-first residential model will focus on improving ventilation, providing comfort within the home, creating access to natural light and creating community spaces where individuals can engage in recreational activities that promote their physical and emotional well-being.

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The wellness-first residential model is a departure from the traditional view of luxury add-ons. Wellness is no longer an extra feature of urban living but an integral part of it.

The shift in focus toward livable, healthy housing is relevant now more than ever for the mid-income demographic in urban regions. Puraniks is currently leading the charge with this forward-thinking approach to housing, which will be rolled out to additional urban areas with similar needs as they emerge.